Senior Manager, Growth Marketing

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Written by AI from the job title and company, not by Dataminr, so some details may not match this job. The employer's own page has the real description.

Overview

As a Senior Manager of Growth Marketing at Dataminr, you will be responsible for driving the growth strategy and execution to enhance market presence and customer acquisition. This role involves leading a dynamic team, analyzing market trends, and developing strategies that align with our business goals. You will work closely with cross-functional teams to create data-driven marketing campaigns, optimize customer journeys, and implement innovative approaches to increase brand awareness and revenue growth.

Job Responsibilities

• Lead the development and execution of growth marketing strategies that drive customer acquisition and retention.
• Analyze market trends and customer insights to inform marketing initiatives and optimize ongoing campaigns.
• Collaborate with product, sales, and customer success teams to ensure alignment in messaging and marketing efforts.
• Oversee performance metrics and the implementation of reporting mechanisms to evaluate the effectiveness of marketing campaigns.
• Manage and mentor a team of marketing professionals, providing guidance and support to foster professional development.
• Develop budget forecasts and manage marketing expenditures to drive ROI on campaigns.
• Implement innovative lead generation tactics and continuously analyze the return on investment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 7+ years of experience in marketing with a focus on growth strategies, preferably in a technology or SaaS environment.
• Proven track record of developing successful marketing campaigns that drive business results.
• Strong analytical skills with proficiency in marketing analytics tools and CRM software.
• Exceptional communication and interpersonal skills, capable of working with diverse teams.
• Experience managing teams and leading cross-functional projects.
• Creative thinker with the ability to adapt to rapidly changing environments and market conditions.

Technologies & Tools

The Senior Manager, Growth Marketing at Dataminr will utilize a variety of technologies and tools to execute marketing strategies effectively. This includes sophisticated marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and data analytics tools including Google Analytics and Tableau. Proficiency in social media management tools and email marketing software will also be essential for crafting targeted campaigns and monitoring their performance.

Ideal Candidates

Ideal candidates for the Senior Manager, Growth Marketing position at Dataminr will demonstrate a proactive approach to challenges, coupled with a strong analytical mindset. They should be results-oriented, capable of interpreting data to drive decision-making and enhance marketing strategies. Leadership qualities, including the ability to inspire and motivate a team, are essential, along with a collaborative spirit that thrives in a fast-paced environment. A passion for technology and innovation, as well as a willingness to learn and adapt, will distinguish successful candidates in this role.