Senior Manager, Growth Marketing

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Written by AI from the job title and company, not by Starlight Children's Foundation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Growth Marketing at Starlight Children's Foundation will play a pivotal role in driving the organization’s marketing strategy aimed at increasing donor retention and acquisition. This position is responsible for developing, implementing, and optimizing marketing campaigns that engage and inspire our audience. The Senior Manager will leverage analytics, digital marketing tools, and innovative outreach tactics to amplify the organization's mission and revenue-generating capacities.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to drive growth, engagement, and retention across all key audiences.
• Oversee the planning, implementation, and optimization of multi-channel marketing campaigns, including email, social media, digital advertising, and content marketing.
• Analyze campaign performance using key metrics and analytics tools; provide actionable insights for continual improvement.
• Lead a talented team of marketing professionals, fostering a culture of creativity and data-driven decision-making.
• Collaborate with cross-functional teams, including development, communications, and program management to ensure alignment on initiatives and messaging.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize returns on investment.
• Stay up-to-date with industry trends and innovations to identify new opportunities for growth and engagement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Minimum of 7 years of experience in growth marketing or a related role, preferably within the nonprofit sector.
• Proven track record of successfully managing multi-channel marketing campaigns with measurable results.
• Strong analytical skills with the ability to interpret complex data and transform insights into actionable strategies.
• Exceptional leadership and team management skills.
• Proficiency in digital marketing tools and platforms, including CRM systems, web analytics, and social media management tools.
• Excellent communication and presentation skills, with a focus on storytelling through data.

Technologies & Tools

The Senior Manager, Growth Marketing will utilize a variety of technologies and tools to enhance marketing efforts. This includes marketing automation software (such as HubSpot or Marketo), customer relationship management (CRM) systems (Salesforce or similar), social media management platforms (Hootsuite or Sprout Social), and web analytics tools (Google Analytics). Familiarity with graphic design software (Adobe Creative Suite) is also beneficial for creating visually engaging content.

Ideal Candidates

The ideal candidate for the Senior Manager, Growth Marketing position will possess a unique blend of creativity, analytical ability, and leadership proficiency. They will demonstrate a genuine passion for the mission of Starlight Children's Foundation, coupled with a strategic mindset and a strong orientation towards results. Additionally, successful candidates will showcase excellent interpersonal skills, adaptability in a fast-paced environment, and the capacity to inspire and mentor a diverse team towards achieving shared goals.