Senior Manager - Influencer and Brand Marketing

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Job Overview

The Senior Manager - Influencer and Brand Marketing at Public Goods will be pivotal in shaping and executing the brand's marketing strategy to enhance our visibility and reputation in the market. This role involves developing and managing relationships with influencers and partners, overseeing campaigns that drive consumer engagement and brand loyalty. The ideal candidate will lead a dynamic team, analyze campaign performance, and utilize insights to optimize future initiatives while ensuring alignment with the overall marketing objectives of Public Goods.

Job Responsibilities

• Develop and implement an influencer marketing strategy that aligns with the company's brand vision and goals.
• Identify, recruit, and manage relationships with relevant influencers and brand partners.
• Coordinate and oversee influencer marketing campaigns, ensuring clear communication and deliverables.
• Analyze campaign performance metrics and generate insights for continuous improvement.
• Collaborate with internal teams to ensure campaign execution is seamless across all channels.
• Maintain a budget for influencer marketing initiatives, tracking expenses and ROI.
• Stay updated on industry trends, competitor activity, and social media developments that may impact brand strategy.
• Conduct presentations and reports for senior management to showcase the effectiveness of marketing campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; MBA preferred.
• 5+ years of experience in influencer marketing, brand marketing, or related roles.
• Demonstrated experience in managing influencer relationships and marketing campaigns.
• Strong analytical skills with proficiency in marketing analytics tools and software.
• Excellent verbal and written communication skills.
• Creative mindset with the ability to develop compelling marketing collateral.
• Proficient in social media platforms and their respective tools.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager - Influencer and Brand Marketing will utilize a variety of technologies and tools to effectively perform their duties. These may include customer relationship management (CRM) software, social media analytics tools, content management systems (CMS), email marketing platforms, and digital advertising softwares. Familiarity with tools like Hootsuite, Google Analytics, and various social media scheduling platforms is advantageous for streamlined campaign management and performance monitoring.

Ideal Candidates

The ideal candidates for the Senior Manager - Influencer and Brand Marketing position are innovative, strategic thinkers with a passion for building authentic brand relationships. They possess exceptional leadership qualities, inspiring and guiding their teams toward achieving ambitious goals. A strong network within the influencer community, combined with an analytical mindset and a commitment to continuous learning, will set them apart. Additionally, candidates should exhibit adaptability, creativity, and a results-oriented approach to overcome challenges and drive brand success.