Senior Manager, Influencer Marketing

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Written by AI from the job title and company, not by The Kitchen North America, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Influencer Marketing at The Kitchen North America will be responsible for leading the development and execution of innovative influencer marketing strategies that elevate brand presence and drive consumer engagement. This role requires a strategic thinker who can identify and cultivate relationships with key influencers, oversee campaign performance, and work cross-functionally to align influencer initiatives with broader marketing goals. A successful candidate will demonstrate strong leadership, creativity, and analytical skills to support the growth of our brand in a competitive marketplace.

Job Responsibilities

• Develop and implement comprehensive influencer marketing strategies aligned with the company's branding and marketing objectives.
• Identify, engage, and manage relationships with influencers across various platforms to enhance brand visibility and authenticity.
• Collaborate with internal teams including Creative, Social Media, and PR to integrate influencer campaigns within broader marketing initiatives.
• Monitor and analyze campaign performance using data-driven insights to optimize future influencer partnerships and strategies.
• Manage a team of marketing professionals to ensure effective execution of influencer campaigns and continuous improvement.
• Negotiate contracts and agreements with influencers, ensuring alignment with budgetary constraints and brand guidelines.
• Stay abreast of industry trends, emerging platforms, and evolving consumer behavior to inform strategic decision-making.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in marketing, with a specific focus on influencer or digital marketing.
• Proven track record of developing and executing successful influencer marketing campaigns.
• Strong analytical skills with experience in performance metrics and campaign reporting.
• Excellent interpersonal and communication skills to build relationships with influencers and internal stakeholders.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Proficiency in social media platforms, online marketing tools, and analytics software.

Technologies & Tools

The Senior Manager, Influencer Marketing will utilize various technologies and tools to maximize campaign efficiency and effectiveness. This includes, but is not limited to, influencer marketing platforms, social media management tools, analytics software (such as Google Analytics and social media insights), project management tools (such as Asana or Trello), and CRM systems to facilitate campaign tracking and reporting.

Ideal Candidates

Ideal candidates for the Senior Manager, Influencer Marketing position will possess a proactive and innovative mindset, with the ability to adapt to an evolving marketing landscape. They should exhibit strong leadership qualities, a passion for collaboration, and the capability to foster relationships both internally and externally. An understanding of brand storytelling and consumer engagement through influencer partnerships is essential. Candidates should also demonstrate a commitment to continuous learning and possess the emotional intelligence needed to navigate diverse interpersonal dynamics.