Senior Manager, Integrated Marketing – Paid Media

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Overview

The Senior Manager, Integrated Marketing – Paid Media at Sunnova Energy is a pivotal role that requires a strategic leader to oversee the planning, execution, and optimization of our paid media initiatives. This position will entail collaborating with cross-functional teams to develop innovative marketing strategies that align with our business objectives, ultimately driving customer acquisition and brand awareness. The successful candidate will possess a deep understanding of digital marketing channels, analytics, and industry trends to effectively manage a diverse media budget and maximize campaign performance.

Job Responsibilities

• Develop and implement comprehensive paid media strategies across various platforms, including search, display, and social media.
• Manage and allocate the media budget to ensure optimal ROI on all paid media campaigns.
• Collaborate with the creative team to produce compelling ad content that resonates with target audiences.
• Monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and accountability.
• Conduct competitive analysis to identify industry trends and market opportunities.
• Establish strong relationships with media vendors and partners to enhance campaign effectiveness.
• Report regularly to senior leadership on campaign performance, budget status, and strategic recommendations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in integrated marketing and paid media management.
• Proven track record of successfully managing substantial advertising budgets and delivering measurable results.
• Strong proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, and analytics platforms.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate across departments.
• Exceptional analytical skills, with experience interpreting data to drive strategic decisions.
• Comfortable working in a fast-paced, dynamic environment while managing multiple priorities.

Technologies & Tools

The Senior Manager, Integrated Marketing – Paid Media will utilize various technologies and tools essential for managing campaigns, including but not limited to Google Ads, Facebook Ads Manager, Tableau, SEMrush, and HubSpot. Familiarity with CRM systems and marketing automation tools is also important for tracking and optimizing campaigns effectively.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset with a strong focus on results. They should demonstrate exceptional leadership skills, fostering a team-oriented atmosphere while driving individual performance. A proactive approach to problem-solving, combined with creativity and an analytical eye, will be crucial in identifying opportunities for optimization and growth within paid media initiatives. Additionally, a passion for renewable energy and an understanding of the solar market will align well with Sunnova Energy's mission and values.