Senior Manager, Integrated Marketing – Paid Media

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Written by AI from the job title and company, not by Sunnova Energy, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Integrated Marketing – Paid Media at Sunnova Energy will play a pivotal role in shaping and executing comprehensive paid media strategies that align with the company's overall marketing objectives. This position requires a dynamic leader with extensive experience in digital marketing, media buying, and campaign optimization. The Senior Manager will collaborate with cross-functional teams to drive brand awareness, customer acquisition, and revenue growth through effective management of paid media channels, including social media, display, search engine marketing, and programmatic advertising.

Job Responsibilities

• Develop and implement integrated paid media strategies that enhance brand visibility and drive customer engagement.
• Manage and optimize campaigns across various platforms, including Google Ads, Facebook Ads, and other digital channels.
• Analyze campaign performance metrics and generate actionable insights to improve ROI.
• Collaborate with creative teams to develop compelling ad content and innovative media executions.
• Oversee the annual media planning process, budget management, and vendor negotiations.
• Ensure alignment of paid media efforts with broader marketing initiatives and brand positioning.
• Stay abreast of industry trends and emerging technologies to adapt strategies accordingly.
• Lead a team of marketing professionals, providing mentorship and guidance to foster their professional growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; Master's degree preferred.
• Minimum of 7 years of experience in integrated marketing, with a strong emphasis on paid media management.
• Proficiency in digital marketing platforms and analytics tools, including Google Analytics and Excel.
• Extensive knowledge of paid media channels, including PPC, social media, and programmatic advertising.
• Demonstrated ability to lead and inspire a team toward achieving marketing objectives.
• Strong analytical skills with a data-driven approach to campaign optimization.
• Excellent communication and project management skills.

Technologies & Tools

The Senior Manager, Integrated Marketing – Paid Media will utilize a variety of technologies and tools to effectively manage campaigns and analyze performance. Essential tools include Google Ads, Facebook Ads Manager, programmatic advertising platforms, Google Analytics, marketing automation software, and content management systems. Proficiency in these tools will be crucial for optimizing performance and generating reports that inform strategic decisions.

Ideal Candidates

The ideal candidate for this position will possess strong leadership qualities and a strategic mindset, coupled with a passion for innovation in marketing. They should demonstrate a proven track record in driving successful paid media campaigns and be adept at working in a fast-paced environment that requires adaptability and creativity. Strong interpersonal skills, the ability to collaborate effectively across teams, and a proactive approach to problem-solving are essential traits for success in this role.