Senior Manager, Integrated Marketing – Paid Media

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Sunnova Energy, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Manager, Integrated Marketing – Paid Media at Sunnova Energy is responsible for developing and executing comprehensive paid media strategies that align with corporate objectives. This role will lead a team in planning, implementing, and optimizing paid media campaigns across various platforms, ensuring effective audience targeting and budget management. The Senior Manager will collaborate with cross-functional teams to enhance brand visibility and drive customer engagement, ultimately contributing to the growth and market presence of Sunnova Energy.

Job Responsibilities

• Develop and manage integrated paid media strategies to meet marketing objectives and ROI goals.
• Lead planning and execution of multi-channel paid media campaigns, including search, display, social media, and programmatic advertising.
• Analyze campaign performance metrics and provide actionable insights to improve future initiatives.
• Supervise a team of marketing professionals, providing guidance, mentorship, and performance evaluations.
• Collaborate with creative, content, and analytics teams to ensure consistency in messaging and branding across all channels.
• Manage relationships with third-party vendors, media agencies, and marketing partners.
• Conduct market research to identify trends and competitive landscape, adjusting strategies accordingly.
• Develop and maintain budgets for paid media campaigns, ensuring efficient allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Minimum of 7 years of experience in integrated marketing, with a focus on paid media strategies.
• Proven track record of managing large-scale paid media campaigns with successful outcomes.
• Strong analytical skills with proficiency in campaign measurement and optimization tools.
• Expertise in media buying and experience with various advertising platforms (e.g., Google Ads, Facebook Ads).
• Excellent leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, collaborative environment.

Technologies & Tools

The Senior Manager, Integrated Marketing – Paid Media will utilize various technologies and tools essential for effective campaign management and analysis. This includes but is not limited to Google Ads, Google Analytics, social media advertising platforms, CRM software, and various reporting and data visualization tools to track and optimize campaign performance.

Ideal Candidates

An ideal candidate for this position will possess a strategic mindset, with the ability to design innovative marketing solutions that lead to significant business impact. They should demonstrate excellence in leadership and project management, with a deep understanding of digital marketing trends and best practices. Strong interpersonal skills are a must, as the role involves collaboration across multiple departments and with external partners. Candidates should be detail-oriented, data-driven, and adapt to changing market dynamics with agility and creativity.