Senior Manager, Integrated Marketing

About Our Client:

NIQ is a global leader in consumer intelligence, providing comprehensive insights into consumer buying behavior to identify growth opportunities. Formed by the combination of two industry leaders in 2023, the organization operates in over 100 markets and covers more than 90% of the world's population. It leverages advanced analytics and state-of-the-art platforms to deliver a holistic view of retail and consumer trends.

About the Opportunity:

The SENIOR MANAGER, INTEGRATED MARKETING leads marketing strategy for a portfolio of prioritized growth initiatives. This strategic role translates business goals into targeted audience strategies, develops campaign narratives, and guides cross-functional teams to deliver integrated marketing programs. The position influences resource allocation and investment decisions to maximize qualified demand and contribute to pipeline growth.

Responsibilities:

• Develop integrated marketing strategies defining target audiences, customer needs, solutions, engagement approaches, and success metrics
• Collaborate with sales, customer success, product, and marketing leaders to assess opportunities and recommend program priorities and investments
• Create campaign briefs and messaging based on customer insights, market intelligence, and competitive context
• Coordinate cross-functional planning and execution, ensuring alignment on scope, responsibilities, and timelines
• Prepare budget recommendations, monitor spending, and communicate tradeoffs
• Evaluate campaign performance and recommend improvements
• Apply AI tools in research, messaging, and analysis, assessing output quality and relevance

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
• 7+ years of progressive B2B marketing experience owning integrated strategies tied to commercial objectives
• Ability to translate broad opportunities into focused audience strategies and actionable campaigns
• Experience leading complex cross-functional initiatives and influencing senior stakeholders
• Strong commercial and analytical judgment, including CRM and marketing performance data use
• Experience managing marketing budgets
• Practical experience applying and assessing AI tools in marketing
• Strong communication and stakeholder management skills

Preferred:

• Experience with email marketing and automation platforms such as Marketo, Microsoft Dynamics, or Pardot
• Familiarity with CRM platforms like Microsoft Dynamics or Salesforce
• Experience leading programs in matrixed organizations through shared marketing resources

Pay Range and Compensation Package:

• Market-competitive salary range: $114,800 - $129,146
• Potential eligibility for sales-based incentives or performance-based bonuses

Benefits & Perks:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee Assistance Program (EAP)

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.