Senior Manager Marketing Analytics & Insight (US Remote)

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Position Overview

The Senior Manager of Marketing Analytics & Insight at Ansys will play a pivotal role in shaping the company’s marketing strategies through data-driven insights. This individual will lead a team dedicated to analyzing market trends and customer behavior, thereby enhancing decision-making and optimizing marketing initiatives. The ideal candidate will facilitate cross-functional collaboration to ensure that data analytics align with the overall organizational objectives, fostering a culture of continuous improvement and innovation in marketing practices.

Job Responsibilities

• Lead the marketing analytics team to develop actionable insights that drive marketing effectiveness and ROI.
• Design and implement comprehensive analytics frameworks to monitor key performance indicators (KPIs) and track campaign performance.
• Collaborate with product, sales, and marketing teams to understand business objectives and align analytics goals accordingly.
• Utilize advanced statistical methods and tools to conduct customer segmentation, predictive modeling, and analysis of customer lifetime value.
• Facilitate data-driven presentations and reports for executive leadership to inform strategic decisions.
• Identify industry trends and market opportunities through rigorous secondary research and data analysis.
• Mentor and develop team members to enhance their analytical capabilities and professional growth.

Qualifications

• Master’s degree in Marketing, Statistics, Business Administration, or a related field.
• A minimum of 7 years of experience in marketing analytics, with at least 3 years in a leadership role.
• Proficient in analytics tools such as Google Analytics, Tableau, and statistical software (e.g., R, Python).
• Strong understanding of digital marketing channels and data interpretation.
• Exceptional analytical skills with the ability to convert complex data into actionable insights.
• Excellent communication skills, capable of conveying technical concepts to non-technical stakeholders.
• Proven experience in managing and mentoring teams in a collaborative environment.

Technologies & Tools

The Senior Manager of Marketing Analytics & Insight will work with various technologies and tools essential for effective marketing analysis. This includes proficiency in analytics platforms such as Google Analytics, data visualization tools like Tableau, and statistical programming languages such as R and Python. Familiarity with CRM systems, marketing automation platforms, and data management technologies will also be critical for consolidating data sources and implementing analytics solutions effectively.

Ideal Candidates

Ideal candidates for this position will possess a dynamic blend of analytical prowess and strategic thinking. They should demonstrate strong leadership qualities, inspiring their team while fostering an environment conducive to collaboration and innovation. A proactive problem-solver with a passion for leveraging data to drive business outcomes will excel in this role. Effective communicators who can translate complex analytics into straightforward strategies will be highly valued. Additionally, candidates should exhibit a growth mindset—eager to embrace challenges and continuously seek opportunities for personal and professional development.