Senior Manager, Marketing Analytics - Remote | WFH

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Overview

The Senior Manager, Marketing Analytics will be tasked with leading a dynamic team of analysts and data scientists to derive actionable insights from marketing initiatives. The candidate will be responsible for implementing advanced analytics strategies that elevate the advertising performance across various channels. This role will require a blend of technical expertise in marketing analytics, keen business acumen, and the ability to communicate complex data findings to non-technical stakeholders. The ideal candidate will drive key performance indicators (KPIs) monitoring, in-depth performance analysis, and innovative data-driven decision-making to optimize marketing strategies and maximize ROI.

Job Responsibilities

• Lead the execution of comprehensive marketing analytics strategies to evaluate the effectiveness of campaigns across multiple channels.
• Oversee the development and maintenance of performance dashboards and reporting systems for ongoing marketing initiatives.
• Collaborate with cross-functional teams to translate business needs into analytical requirements, ensuring alignment with corporate objectives.
• Provide insights into customer behavior, segmentation, and market trends to inform strategic planning and campaign execution.
• Mentor and develop a team of marketing analysts, fostering a culture of data-driven decision-making.
• Manage relationships with external vendors and analytics platforms to ensure optimal use of analytics tools and methodologies.
• Monitor and audit data quality and integrity, implementing necessary improvements to maintain high standards of analysis.

Qualifications

• Bachelor’s degree in Marketing, Data Science, Statistics, or a related field; Master’s degree is preferred.
• 5+ years of experience in marketing analytics, data analysis, or a related field, with a proven track record of driving marketing performance through data.
• Expertise in analytics tools such as Google Analytics, Tableau, SQL, or similar platforms.
• Strong understanding of digital marketing channels, including PPC, SEO, social media, email, and content marketing.
• Exceptional analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
• Excellent communication and presentation skills, with the ability to clearly convey complex information to diverse audiences.

Technologies & Tools

This position will utilize a variety of technologies and tools to facilitate marketing analytics efforts, including but not limited to Google Analytics, Tableau, SQL databases, CRM platforms, and various marketing automation software. Proficiency in programming languages such as Python or R for data analysis and visualization will also be beneficial.

Ideal Candidates

The ideal candidate will possess a strong analytical mindset coupled with creativity in solving complex business problems. They should demonstrate a proactive approach to data interpretation and have an unwavering passion for leveraging data to drive marketing outcomes. A collaborative spirit and the ability to lead a diverse team effectively are essential. Furthermore, those who thrive in a fast-paced environment and can adapt to evolving business landscapes will find this position particularly rewarding.