Senior Manager, Marketing Content

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Measurabl, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Marketing Content at Measurabl will be responsible for leading the development and execution of comprehensive content marketing strategies that engage stakeholders and drive brand awareness. This role requires a strategic thinker with a keen understanding of the real estate and sustainability sectors, paired with the ability to create compelling narratives that resonate with various audiences. The successful candidate will oversee a team of content creators, ensuring alignment with organizational goals and the delivery of high-quality content across multiple platforms.

Job Responsibilities

• Develop and implement a content marketing strategy to support business objectives and enhance brand positioning.
• Lead and manage a high-performing team of content creators, editors, and designers.
• Coordinate with cross-functional teams, including product, sales, and customer success, to create aligned messaging and campaigns.
• Analyze content performance metrics to continuously improve and optimize content strategies.
• Oversee the production of a variety of content types, including blog posts, white papers, case studies, videos, and social media communications.
• Establish and maintain editorial guidelines to ensure consistency in tone, voice, and style across all platforms.
• Manage content distribution strategies through various digital channels, including social media, email, and the company website.
• Conduct market research to identify trends and insights that can inform content development.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is preferred.
• Minimum of 7 years of experience in content marketing or related fields, with a proven track record of managing teams.
• Strong writing, editing, and verbal communication skills, with the ability to produce high-quality content.
• Expertise in digital marketing strategies, SEO, and social media management.
• Demonstrated ability to analyze data and derive actionable insights for content improvement.
• Proficiency in content management systems (CMS) and marketing automation tools.
• Detail-oriented with exceptional organizational and project management skills.

Technologies & Tools

This position utilizes various technologies and tools including marketing automation platforms (e.g., HubSpot, Marketo), content management systems (e.g., WordPress), social media management tools (e.g., Hootsuite, Buffer), and analytics software (e.g., Google Analytics, SEMrush) to enhance content creation, distribution, and performance analysis.

Ideal Candidates

The ideal candidate for the Senior Manager, Marketing Content role will possess a blend of creative and analytical skills necessary for the development of impactful marketing strategies. A successful applicant will demonstrate strong leadership capabilities, fostering collaboration among team members while maintaining high standards of performance. Additionally, adaptability and a proactive approach to problem-solving will be essential traits, allowing the individual to thrive in a dynamic, fast-paced environment that values innovation and sustainability.