Senior Manager, Marketing Operations | Remote US

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Job Overview

The Senior Manager, Marketing Operations at Coalfire will oversee and enhance the marketing operations strategy to drive efficiency and effectiveness across the marketing team. This role involves managing the marketing technology stack, optimizing marketing processes, and leveraging data analytics to provide insights that will shape strategic initiatives. The Senior Manager will work closely with various stakeholders to ensure alignment with business objectives, enhance marketing performance, and deliver impactful campaigns that support Coalfire's growth initiatives.

Job Responsibilities

• Develop and implement marketing operations strategies that support business goals and enhance overall operational efficiency.
• Manage and optimize the marketing technology stack, including CRM, automation tools, and analytics platforms.
• Oversee the execution of marketing campaigns, ensuring timely delivery and alignment with strategic priorities.
• Utilize data analytics to analyze marketing performance and provide actionable insights for continuous improvement.
• Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives with sales, product, and customer success efforts.
• Develop and maintain marketing documentation including process flows, standard operating procedures, and reporting templates.
• Train and mentor marketing team members on best practices in marketing operations and data utilization.
• Monitor industry trends and emerging technologies to keep the marketing operations strategy innovative and effective.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in marketing operations or a related field, with at least 3 years in a managerial role.
• Strong knowledge of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Proficiency in data analysis tools and techniques, with experience using analytics software (e.g., Google Analytics, Tableau).
• Excellent communication skills, both verbal and written, with experience presenting to senior leadership.
• Strong project management skills, with the ability to handle multiple priorities and meet deadlines in a fast-paced environment.
• Detail-oriented with a strategic mindset and a proven ability to drive process improvements.

Technologies & Tools

The Senior Manager, Marketing Operations will work extensively with various technologies and tools, including marketing automation platforms such as HubSpot and Marketo, Customer Relationship Management (CRM) systems like Salesforce, as well as analytics tools such as Google Analytics and Tableau. Familiarity with project management software and reporting tools is also advantageous for this role.

Ideal Candidates

The ideal candidate for this role will possess a proactive and analytical mindset, coupled with strong leadership skills and the ability to collaborate effectively across departments. They should be innovative, adaptable to change, and able to thrive in a fast-paced remote environment. A successful Senior Manager, Marketing Operations will demonstrate a deep understanding of marketing technologies and a commitment to leveraging insights for strategic growth opportunities.