Senior Manager, Marketing (Remote - US)

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Written by AI from the job title and company, not by Hexagon Asset Lifecycle Intelligence, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Marketing at Hexagon Asset Lifecycle Intelligence will be responsible for leading and executing the marketing strategy that aligns with the company's goals to drive growth and enhance brand visibility. This role involves collaborating with cross-functional teams to develop innovative marketing campaigns, managing budgets, analyzing performance metrics, and overseeing digital marketing initiatives. The Senior Manager will also play a crucial role in understanding market trends and customer needs to position Hexagon as a leader in the asset lifecycle sector.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand recognition and market share.
• Manage marketing campaigns across multiple channels, ensuring alignment with business objectives.
• Conduct market research and analyze competitors to identify opportunities and inform strategic decisions.
• Oversee content creation for marketing materials, social media, and website to ensure consistency in messaging.
• Collaborate with sales and product teams to create effective go-to-market plans.
• Monitor and evaluate the performance of marketing campaigns, adjusting strategies as necessary to improve results.
• Lead a team of marketing professionals, providing mentorship and guidance to achieve departmental goals.
• Manage marketing budgets and forecasts, ensuring efficient allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• Minimum of 7 years of experience in marketing, with at least 3 years in a managerial role.
• Proven track record of developing and executing successful marketing strategies in a technology-driven environment.
• Strong knowledge of digital marketing techniques, including SEO, PPC, email marketing, and social media.
• Excellent analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Exceptional communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
• Experience with marketing automation and CRM tools is highly desirable.

Technologies & Tools

This position utilizes a variety of technologies and tools, including but not limited to marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems (such as Salesforce), digital analytics tools (such as Google Analytics), and social media management software. Proficiency in Microsoft Office Suite and project management tools (like Asana or Trello) is also essential.

Ideal Candidates

The ideal candidates for this position will be strategic thinkers with a results-oriented mindset and the ability to lead teams effectively. They should exhibit strong creativity and innovation in developing marketing strategies while being adaptive to changing market conditions. Successful candidates will possess excellent project management skills, demonstrating the ability to manage multiple priorities and deadlines. A collaborative spirit, coupled with strong leadership and mentoring capabilities, will ensure the success of the marketing team and contribute to overall business objectives.