Senior Manager, North America Marketing Operations

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Written by AI from the job title and company, not by Viatris, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, North America Marketing Operations at Viatris will play a pivotal role in driving the strategic initiatives of our marketing organization. This position is responsible for designing, implementing, and optimizing marketing operations across North America. The successful candidate will collaborate with cross-functional teams to develop and execute integrated marketing strategies, manage budgets, ensure compliance, and leverage data analytics to improve marketing effectiveness. This leadership role requires a keen understanding of market trends, project management capabilities, and the ability to lead and mentor a diverse team.

Job Responsibilities

• Develop and execute comprehensive marketing operations strategies to support business goals in North America.
• Lead a team of marketing operations professionals, providing direction, training, and mentorship.
• Manage marketing budgets, project timelines, and resources effectively to ensure optimal performance.
• Analyze market trends and campaign performance metrics to inform future marketing initiatives.
• Coordinate with cross-functional teams, including sales, product development, and external agencies, to execute campaigns seamlessly.
• Ensure compliance with regulatory requirements and internal policies in all marketing activities.
• Implement best practices in marketing operations to enhance efficiency and effectiveness.
• Utilize data analytics tools and techniques to assess campaign effectiveness and drive continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing operations, preferably within the pharmaceutical or healthcare industry.
• Proven track record of leading teams and managing complex marketing projects.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to foster collaboration across departments.
• Proficiency in marketing automation and CRM tools, as well as Microsoft Office Suite.
• Ability to work in a fast-paced environment and handle multiple priorities effectively.

Technologies & Tools

The Senior Manager, North America Marketing Operations will utilize various technologies and tools to optimize marketing efforts. Key technologies include marketing automation platforms such as Marketo or HubSpot, customer relationship management (CRM) systems such as Salesforce, data analysis tools like Tableau or Google Analytics, and project management software such as Asana or Trello. Familiarity with digital marketing platforms, social media management tools, and compliance tracking software is also vital to ensure successful campaign execution and adherence to industry regulatory standards.

Ideal Candidates

The ideal candidate for this role is a strategic thinker with a strong leadership presence and a proven ability to drive marketing operations. They possess excellent organizational skills, are adept at problem-solving, and maintain a results-oriented mindset. A collaborative spirit and outstanding communication abilities are essential, allowing them to effectively engage with diverse stakeholders. Furthermore, a passion for the healthcare industry and a commitment to delivering high-quality marketing initiatives will distinguish the most suitable candidates for this position.