Senior Manager of Content Strategy and Planning (TikTok & Instagram)

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Written by AI from the job title and company, not by Sunday Riley, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Content Strategy and Planning for TikTok and Instagram at Sunday Riley will play a pivotal role in shaping the brand's digital presence across social media platforms. This position involves developing, executing, and optimizing content strategies that resonate with target audiences while effectively promoting the brand's ethos and product offerings. The Senior Manager will oversee a team of content creators, collaborate with cross-functional teams, and leverage insights to drive engagement and growth through innovative and engaging social media campaigns.

Job Responsibilities

• Develop and implement comprehensive content strategies tailored for TikTok and Instagram that align with brand goals and target audience preferences.
• Lead the creative direction for all social media content, ensuring it is engaging, relevant, and aligned with current trends.
• Oversee the planning, creation, and distribution of high-quality visual and written content across platforms.
• Manage a team of content creators, providing guidance, feedback, and performance evaluations.
• Collaborate with marketing, product development, and sales teams to ensure alignment on content strategies and promotional campaigns.
• Analyze engagement metrics and performance data to optimize content and improve results.
• Stay current with industry trends, platform changes, and best practices to consistently elevate brand visibility and engagement.
• Develop relationships with influencers and brand advocates to enhance content reach and effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in content strategy or social media management, preferably for beauty or lifestyle brands.
• Strong understanding of TikTok and Instagram platforms, including algorithms, trends, and content creation tools.
• Proven ability to lead and inspire teams, with excellent project management skills.
• Exceptional writing and editing skills, with a keen eye for detail and a strong creative vision.
• Proficient in data analysis and using analytics tools to inform content strategies.
• Experience with social media advertising and paid content strategies.
• Familiarity with graphic design software and video editing tools is a plus.

Technologies & Tools

The Senior Manager of Content Strategy and Planning will utilize a variety of technologies and tools to facilitate their work, including social media management platforms (such as Hootsuite or Sprout Social), graphics design software (like Adobe Creative Suite), video editing tools (such as Final Cut Pro or Adobe Premiere), and analytics tools (such as Google Analytics and social media insight tools). Furthermore, familiarity with content creation tools like Canva and video applications will enhance the candidate's ability to produce engaging content efficiently.

Ideal Candidates

Ideal candidates for the Senior Manager of Content Strategy and Planning role are innovative thinkers with a passion for beauty and lifestyle content. They should demonstrate a strong entrepreneurial spirit, exceptional interpersonal skills, and the ability to adapt to the rapidly changing landscape of social media. A proactive approach to problem-solving, coupled with a data-driven mindset, will enable them to drive successful strategies. Candidates should also exhibit a collaborative nature, seamlessly working with different teams to create a cohesive and impactful brand message on digital platforms.