Senior Manager of Influencer Marketing

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Written by AI from the job title and company, not by Sunday Riley, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Influencer Marketing at Sunday Riley is a strategic leader responsible for creating, implementing, and managing an impactful influencer marketing strategy that aligns with the company's brand goals. This role involves collaborating with key influencers, assessing market trends, and optimizing campaigns to enhance brand awareness and drive customer engagement. The Senior Manager will oversee a talented team, coordinate with cross-functional departments, and ensure that all influencer marketing initiatives are executed within budget while delivering measurable results.

Job Responsibilities

• Develop and execute a comprehensive influencer marketing strategy that aligns with brand objectives and overall marketing goals.
• Identify, engage, and build relationships with relevant influencers to maximize brand visibility and reach.
• Manage end-to-end influencer campaigns, including contract negotiations, creative briefings, and performance tracking.
• Analyze campaign performance data to provide actionable insights and recommendations for improvement.
• Work closely with the creative team to ensure all content produced meets brand guidelines and resonates with target audiences.
• Coordinate with sales and digital marketing teams to align influencer strategies with broader marketing efforts.
• Maintain a database of influencers and track industry trends to inform future marketing initiatives.
• Present findings, insights, and recommendations to senior leadership on a regular basis.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; MBA preferred.
• 7+ years of experience in influencer marketing, preferably within the beauty or consumer goods industry.
• Proven track record in managing successful influencer campaigns from conception to execution.
• Strong understanding of social media platforms and trends, with hands-on experience in analytics tools.
• Excellent written and verbal communication skills, with the ability to create compelling narratives.
• Leadership experience with the ability to mentor and develop junior team members.
• Strong analytical skills and experience with data-driven decision-making.

Technologies & Tools

The Senior Manager of Influencer Marketing will utilize various technologies and tools to enhance campaign effectiveness and monitor performance. Key software includes social media management platforms such as Sprout Social or Hootsuite, analytics tools like Google Analytics and NetBase for trend analysis, creative software like Adobe Creative Suite for content review, and CRM systems such as HubSpot for maintaining influencer relationships and campaign tracking.

Ideal Candidates

Ideal candidates for this position will embody a passion for the beauty industry and exhibit strong strategic thinking capabilities. They should possess an innovative mindset, enabling them to think outside the box when connecting with influencers and their audiences. A collaborative spirit, along with excellent interpersonal skills, is essential for building lasting relationships with influencers and cross-functional teams. Candidates must be adaptable, proactive, and results-oriented, demonstrating a commitment to achieving brand success through effective influencer partnerships.