Senior Manager of Influencer Marketing

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Written by AI from the job title and company, not by Sunday Riley, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Influencer Marketing at Sunday Riley will lead the development and execution of innovative influencer marketing strategies that enhance brand visibility and drive customer engagement. This role requires a strategic thinker with a strong ability to cultivate relationships with influencers and manage campaigns from conception to execution. The ideal candidate will work cross-functionally with various teams to align influencer marketing initiatives with broader business objectives, ensuring maximum impact on brand growth and market presence.

Job Responsibilities

• Develop and implement robust influencer marketing strategies that align with brand goals.
• Identify, engage, and nurture relationships with key influencers across relevant platforms.
• Oversee the execution of influencer campaigns, ensuring they meet KPIs and brand standards.
• Analyze campaign performance data and provide actionable insights to optimize future initiatives.
• Collaborate with marketing, creative, and product teams to create compelling content and campaigns.
• Manage a budget for influencer marketing activities, ensuring effective allocation of resources.
• Stay updated on industry trends, best practices, and emerging platforms to enhance influencer strategies.
• Monitor competitor activity in the influencer space and adjust strategies accordingly.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in influencer marketing, preferably within the beauty or consumer goods sector.
• Proven track record of developing successful influencer marketing campaigns.
• Strong negotiation skills and experience managing relationships with influencers and agencies.
• Excellent analytical and problem-solving capabilities with a data-driven mindset.
• Exceptional communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced and dynamic environment.

Technologies & Tools

The Senior Manager of Influencer Marketing will utilize various tools and technologies to optimize campaigns and analyze performance. Proficiency in social media management platforms (such as Hootsuite or Sprout Social), influencer marketing software (like AspireIQ or Upfluence), and analytics tools (including Google Analytics and social media insights) will be essential. Familiarity with project management tools such as Asana or Trello will also be beneficial for campaign coordination.

Ideal Candidates

The ideal candidates for this position will possess a strong blend of creativity and analytical skills, paired with a proactive approach to problem-solving. They will be adept at building relationships and have a thorough understanding of social media marketing dynamics. A successful candidate will be highly organized, detail-oriented, and capable of managing multiple projects simultaneously, while consistently delivering exceptional results. Passion for the beauty industry and a keen interest in emerging trends in influencer marketing will also set candidates apart.