Senior Manager of Paid Search Marketing

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Written by AI from the job title and company, not by Windstream, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Paid Search Marketing at Windstream will be a pivotal leader responsible for strategizing, executing, and optimizing paid search campaigns across multiple platforms. This role will involve collaborating with cross-functional teams to drive user acquisition and improve advertising performance. The ideal candidate will leverage data-driven insights to achieve campaign objectives while ensuring alignment with the company’s broader marketing strategies.

Job Responsibilities

• Develop and implement comprehensive paid search strategies to maximize ROI and drive traffic to the company's digital assets.
• Lead, mentor, and manage a team of paid search professionals, setting clear goals and performance metrics.
• Conduct keyword research, ad copy optimization, and A/B testing to enhance campaign performance.
• Analyze campaign results and generate reports, providing actionable insights and recommendations.
• Manage the paid search budget, ensuring efficient allocation of resources to yield optimal results.
• Stay updated on industry trends, emerging technologies, and competitor strategies in the paid search space.
• Collaborate with the SEO team to align paid search and organic strategies for comprehensive digital marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in paid search marketing, with at least 2 years in a managerial role.
• Proficiency in Google Ads, Bing Ads, and various analytics tools (e.g., Google Analytics, SEMrush).
• Strong analytical mindset with proven experience in data interpretation and presentation.
• Excellent communication, leadership, and team collaboration skills.
• Ability to thrive in a fast-paced and results-oriented environment.

Technologies & Tools

The Senior Manager will utilize a suite of technologies and tools critical for managing paid search campaigns effectively. These include, but are not limited to, Google Ads and Bing Ads for campaign execution, Google Analytics for performance tracking, and various A/B testing tools for optimization efforts. Furthermore, familiarity with tools like SEMrush and other keyword research platforms will enhance campaign strategies and competitive analysis.

Ideal Candidates

The ideal candidate for the Senior Manager of Paid Search Marketing position will be a strategic thinker with a proactive approach to problem-solving. They should possess a blend of creative and analytical skills, able to envision innovative marketing strategies while grounded in data-driven decision-making. Strong interpersonal skills are essential for effective collaboration and team leadership, along with a passion for continuous learning and adapting to the ever-evolving digital landscape.