Senior Manager of Social Media

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Written by AI from the job title and company, not by The San Francisco Standard, so some details may not match this job. The employer's own page has the real description.

Overview

The San Francisco Standard is seeking a dynamic and experienced Senior Manager of Social Media to lead our digital presence and strategy across multiple platforms. This key role will be responsible for developing and executing innovative social media strategies that enhance audience engagement, promote our brand, and drive traffic to our digital content. The Senior Manager will collaborate closely with editorial, marketing, and analytics teams to ensure all social media initiatives align with our broader organizational goals while also maintaining a keen understanding of trends and audience preferences in a fast-paced media landscape.

Job Responsibilities

• Develop and implement comprehensive social media strategies that align with the goals of The San Francisco Standard.
• Manage daily operations of all social media channels including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
• Analyze social media performance metrics to optimize content and strategies.
• Create and curate engaging content that reflects the voice and mission of the organization.
• Collaborate with editorial staff to promote articles, features, and stories through effective social media campaigns.
• Monitor industry trends and competitor activity to identify new opportunities for engagement and growth.
• Engage with our audience by responding to comments, messages, and inquiries professionally and promptly.
• Train and mentor junior social media staff to enhance their skills and effectiveness.
• Coordinate with the marketing team for cross-promotional opportunities and campaigns.

Qualifications

• Bachelor’s degree in Communications, Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in social media management or digital marketing, preferably in the journalism or media industry.
• Strong understanding of social media platforms, trends, analytics, and best practices.
• Proven track record of developing successful social media campaigns that drive audience growth and engagement.
• Excellent written and verbal communication skills with an ability to adapt messaging for diverse audiences.
• Demonstrated leadership abilities and experience managing a team.
• Proficiency in social media management and analytics tools such as Hootsuite, Sprout Social, Google Analytics, etc.

Technologies & Tools

The Senior Manager of Social Media will utilize a variety of technologies and tools to ensure effective content delivery and audience engagement. These will include social media management platforms like Hootsuite and Sprout Social, analytics tools such as Google Analytics for performance tracking, graphic design software for content creation, and collaborative platforms like Slack for communication with team members.

Ideal Candidates

Ideal candidates for the Senior Manager of Social Media position will possess a passion for storytelling and a deep understanding of the media landscape. They should be highly creative, adaptable, and data-driven, with the ability to think strategically while also executing detail-oriented tasks. A collaborative approach, along with strong interpersonal skills and a keen eye for trends, will enable success in this fast-paced role. Candidates should also demonstrate a genuine enthusiasm for engaging with diverse communities and fostering connections through social media platforms.