Senior Manager, Omni-Channel Digital Marketing & Technology

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Position Overview

The Senior Manager, Omni-Channel Digital Marketing & Technology at Myriad Genetics will play a pivotal role in driving the company's digital marketing strategy and technology integration across various platforms. This position entails overseeing the development and execution of omni-channel campaigns, ensuring a seamless customer experience that engages and converts. Additionally, the Senior Manager will collaborate with cross-functional teams to leverage data analytics, optimize technology solutions, and enhance the overall marketing efficiency and effectiveness. The ideal candidate will demonstrate a strong proficiency in digital marketing trends, technology, and analytics to achieve the organization’s marketing goals.

Job Responsibilities

• Develop and implement comprehensive omni-channel digital marketing strategies that align with company objectives.
• Oversee the execution of digital marketing campaigns across various channels, including email, social media, and paid advertising.
• Collaborate with the IT department to ensure marketing technology platforms are properly integrated and functioning efficiently.
• Analyze and report on the performance of digital marketing initiatives, utilizing data to inform future strategies and optimize campaigns.
• Manage budgets and allocate resources effectively to maximize ROI on marketing spend.
• Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and innovative work environment.
• Ensure compliance with industry regulations and internal policies related to marketing practices.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in digital marketing, with at least 3 years in a managerial position.
• Proven experience in developing and executing successful omni-channel marketing strategies.
• Strong analytical skills with a data-driven approach to decision-making.
• Proficiency with marketing technology tools, CRM systems, and analytics platforms.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager, Omni-Channel Digital Marketing & Technology will utilize a variety of technologies and tools to enhance marketing effectiveness, including but not limited to:

• CRM platforms such as Salesforce or HubSpot.
• Email marketing software like Mailchimp or Marketo.
• Social media management tools including Hootsuite or Sprout Social.
• Analytics platforms such as Google Analytics and Tableau for tracking campaign performance.
• Marketing automation tools to streamline campaign processes and workflows.

Ideal Candidates

Ideal candidates for the Senior Manager, Omni-Channel Digital Marketing & Technology position at Myriad Genetics will exhibit strong leadership qualities alongside a passion for digital marketing and technology. They should possess a strategic mindset, coupled with creativity and the ability to think outside the box. Exceptional problem-solving abilities and a collaborative spirit are essential, as the individual will work closely with various departments to ensure cohesive marketing efforts. A forward-thinking attitude, combined with a commitment to continuous improvement, will enable success in this fast-paced and evolving environment.