Senior Manager, Omni Marketing - Food & Omni Strategy

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Job Overview

The Senior Manager, Omni Marketing - Food & Omni Strategy at The Hershey Company is responsible for driving innovation and excellence within the marketing division, specifically focusing on omni-channel strategies that span traditional and digital platforms. This role involves designing and implementing comprehensive marketing strategies that align with business goals, leveraging data-driven insights to enhance customer engagement across all channels. The Senior Manager will collaborate closely with cross-functional teams, ensuring unified brand messaging while maximizing market share and growth within the food sector. Additionally, this position plays a crucial role in mentoring and developing team members to achieve individual and collective performance goals.

Job Responsibilities

• Develop and execute omni-channel marketing strategies that resonate with target audiences and drive sales growth.
• Lead market research initiatives to identify trends, customer needs, and competitive analysis, utilizing findings to inform strategic decisions.
• Collaborate with product development teams to ensure alignment of marketing strategies with product launches and promotions.
• Manage and optimize marketing budgets, ensuring efficient allocation of resources and achieving ROI targets.
• Oversee the creation and implementation of compelling content across multiple digital and offline platforms to enhance brand visibility.
• Coordinate with external agencies and partners to drive successful marketing campaigns and initiatives.
• Monitor and analyze campaign performance metrics to refine and improve future marketing efforts.
• Mentor and guide junior marketing staff, fostering a culture of collaboration and continuous improvement within the team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of progressive experience in marketing, with a focus on omni-channel strategies in the consumer goods sector.
• Strong analytical skills with the ability to translate data into actionable insights and strategies.
• Proven experience managing large marketing budgets and a track record of achieving sales targets.
• Exceptional communication and presentation skills, capable of influencing stakeholders at all levels.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• Familiarity with digital marketing tools and platforms, including social media, email marketing, and SEO.

Technologies & Tools

The Senior Manager, Omni Marketing will utilize a range of technologies and tools to execute their responsibilities effectively. Key tools include Customer Relationship Management (CRM) software, Marketing Automation platforms, data analytics software, and content management systems. Familiarity with social media management tools and digital advertising platforms will also be essential for maximizing outreach and engagement across omni-channel marketing efforts.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset and a deep understanding of consumer behavior and market dynamics. They will demonstrate a passion for innovation and creativity in marketing, alongside strong interpersonal skills to foster collaboration across teams. A proactive and results-oriented attitude is vital, as is the ability to thrive in a fast-paced and dynamic environment. Candidates should also exhibit a commitment to continuous learning and professional growth, which aligns with Hershey’s culture of development and excellence.