Senior Manager, Oncology Portfolio Marketing (REMOTE)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Myriad Genetics, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Oncology Portfolio Marketing at Myriad Genetics will play a pivotal role in strategizing and executing marketing initiatives that drive the adoption of oncology products and services. This position requires a comprehensive understanding of the oncology landscape, market dynamics, and competitive positioning. The successful candidate will collaborate with cross-functional teams to enhance product visibility, develop targeted marketing campaigns, and ultimately contribute to improving patient outcomes through advanced genetic testing solutions.

Job Responsibilities

• Develop and implement strategic marketing plans for oncology products to increase market share and revenue.
• Conduct market research to identify trends, assess competitive landscape, and gather customer insights related to oncology.
• Collaborate with the sales team to create effective sales tools, training programs, and promotional materials.
• Manage product launches and ensure that all marketing activities align with corporate guidelines and objectives.
• Lead initiatives to enhance brand awareness, utilizing digital marketing, social media, and traditional channels.
• Monitor and analyze key performance metrics to measure the effectiveness of marketing activities and optimize strategies accordingly.
• Act as a liaison between the marketing and research & development teams to ensure alignment on product development efforts based on market needs.
• Participate in industry conferences, speaking engagements, and networking opportunities to promote Myriad Genetics’ oncology solutions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field; MBA preferred.
• Minimum of 7 years of experience in product marketing or portfolio management within the biotechnology, pharmaceutical, or healthcare sectors.
• Proven track record of successfully launching oncology products and managing marketing strategies.
• Strong analytical skills with the ability to interpret complex data and market insights.
• Excellent communication and interpersonal skills to effectively engage with diverse stakeholders.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.
• Familiarity with digital marketing strategies and tools in a healthcare context.

Technologies & Tools

The Senior Manager, Oncology Portfolio Marketing will utilize various technologies and tools to execute marketing initiatives effectively. Proficiency in Customer Relationship Management (CRM) software, such as Salesforce, along with digital marketing platforms like HubSpot or Marketo will be essential. Additionally, data analytics tools, such as Google Analytics and Tableau, will be used to monitor campaign performance and derive actionable insights. Familiarity with content management systems (CMS) and social media management tools will also be beneficial.

Ideal Candidates

Ideal candidates for this position will possess a robust blend of strategic thinking and creativity, coupled with a deep-seated passion for advancing oncology solutions. They will demonstrate a proactive approach to problem-solving and exhibit strong leadership qualities to inspire and influence cross-functional teams. A collaborative mindset, coupled with exemplary relationship-building skills, will enable them to thrive in a multifaceted environment. Additionally, a strong commitment to the mission of improving patient lives through innovative genetic testing will be a vital attribute for the successful candidate.