Senior Manager, Organic Social & Influencer Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Banana Republic, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Organic Social & Influencer Marketing at Banana Republic is responsible for leading the strategy and execution of the brand's organic social media presence and influencer marketing initiatives. This role requires a deep understanding of social media trends, influencer partnerships, and audience engagement strategies. By working collaboratively with cross-functional teams, the Senior Manager will drive brand visibility, foster community relationships, and ensure the effective positioning of Banana Republic within the competitive retail landscape. The ideal candidate will possess a blend of analytical skills, creative intuition, and leadership capabilities to enhance our digital footprint and impact consumer perceptions.

Job Responsibilities

• Develop and implement comprehensive organic social media strategies that align with brand objectives.
• Lead influencer marketing campaigns from conception to execution, focusing on brand partnership development and ROI analysis.
• Analyze performance metrics and optimize content for Instagram, Facebook, Twitter, and other platforms to maximize engagement and reach.
• Collaborate with creative teams to produce engaging and on-brand social content and influencer projects.
• Maintain relationships with key influencers and community partners, facilitating long-term collaboration opportunities.
• Stay abreast of social media trends and industry best practices to ensure Banana Republic remains at the forefront of innovation.
• Manage and mentor a dynamic team to enhance their skills and drive collective success.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in social media marketing or influencer management, preferably within the retail or fashion industry.
• Proven track record of developing and executing effective social media campaigns and influencer partnerships.
• Strong analytical skills with experience interpreting social media metrics and data-driven decision-making.
• Excellent communication and interpersonal skills with the ability to influence stakeholders at various levels.
• Ability to lead and motivate a team, fostering a culture of collaboration and creativity.
• Proficiency in social media management and analytics tools.

Technologies & Tools

The role of Senior Manager, Organic Social & Influencer Marketing will utilize various technologies and tools to enhance efficiency and effectiveness in executing tasks. This includes social media management platforms such as Hootsuite or Sprout Social for scheduling and analytics, along with CRM systems for managing influencer relationships. Additionally, proficiency in data analysis tools (e.g., Google Analytics) and content creation software (e.g., Adobe Creative Suite) will be necessary for producing high-quality content and assessing campaign performance.

Ideal Candidates

The ideal candidate for this position will be an innovative thinker with a passion for social media and influencer dynamics. They should possess strong leadership qualities to guide their team while fostering a collaborative work environment. Excellent communication and relationship-building skills are paramount, as the role requires extensive interaction with both internal teams and external partners. A proactive mindset, coupled with a results-oriented approach, will ensure the successful execution of strategies aimed at bolstering brand engagement and visibility within our target audience.