Senior Manager, Paid Media (DTC)

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Written by AI from the job title and company, not by Kate Farms, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Media (DTC) at Kate Farms will be instrumental in driving the strategy and execution of our direct-to-consumer digital advertising efforts. You will oversee the paid media team to enhance brand awareness, customer acquisition, and revenue growth through effective campaign management across various digital channels. This role requires a strategic thinker with a deep understanding of performance marketing, as well as the ability to analyze data and optimize campaigns for maximum ROI.

Job Responsibilities

• Develop and implement comprehensive paid media strategies that align with Kate Farms' business goals.
• Manage budgets, forecast spending, and ensure optimal resource allocation across all paid media channels.
• Lead, mentor, and support a high-performing team to execute multiple campaigns effectively.
• Collaborate with cross-functional teams, including marketing, product, and sales, to align on campaign objectives.
• Monitor and analyze campaign performance metrics to identify trends, insights, and opportunities for improvement.
• Test and iterate on ad creatives, targeting strategies, and platforms to enhance campaign performance.
• Report on key performance indicators and prepare regular performance summaries for executive leadership.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• A minimum of 5 years of experience in digital marketing, with a focus on paid media.
• Proven track record of managing successful paid media campaigns across various channels such as Google Ads, Facebook Ads, and programmatic platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience with marketing technology tools and platforms, including analytics and reporting tools.
• Excellent communication, leadership, and interpersonal skills.

Technologies & Tools

The Senior Manager, Paid Media (DTC) will utilize various tools and technologies including Google Ads, Facebook Ads Manager, programmatic advertising platforms, and marketing analytics tools such as Google Analytics and Tableau. Familiarity with customer relationship management (CRM) systems and other marketing platforms to track and optimize campaign performance will also be essential.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Media (DTC) position will be a proactive leader with a passion for digital marketing and a track record in driving efficient media strategies. Strong problem-solving abilities, creativity, and an analytical mindset are crucial attributes for success in this role. Furthermore, the ability to adapt to changing market dynamics, collaborate effectively across teams, and maintain a results-driven approach will position the candidate as a valued member of the Kate Farms team.