Senior Manager, Paid Media

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Written by AI from the job title and company, not by Freed, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Senior Manager, Paid Media at Freed, you will play a pivotal role in developing and executing strategic paid media campaigns that align with our company's goals and objectives. You will manage a talented team of media specialists, oversee budget allocation, and ensure optimal performance across various digital platforms. Your expertise in data analysis and market trends will drive innovative approaches and enhance the effectiveness of paid media initiatives, contributing to the overall growth of the business.

Job Responsibilities

• Lead the strategic planning and execution of paid media campaigns across multiple platforms, including Google Ads, Facebook, and LinkedIn.
• Manage and optimize budgets, ensuring efficient use of resources to meet performance targets.
• Analyze campaign performance data and provide actionable insights and recommendations for improvement.
• Collaborate with cross-functional teams, including marketing, analytics, and creative, to develop integrated marketing strategies.
• Mentor and develop the paid media team, fostering a culture of continuous learning and performance enhancement.
• Stay updated on industry trends, emerging technologies, and best practices in paid media.
• Conduct competitor analysis to assess market trends and identify new opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in paid media management, with a proven track record in increasing ROI and campaign effectiveness.
• Strong knowledge of digital marketing tools and platforms, including Google Analytics, SEMrush, and various ad management tools.
• Exceptional analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and leadership skills, with experience managing teams.
• Certification in Google Ads or equivalent credentials is a plus.

Technologies & Tools

In this role, you will utilize a variety of technologies and tools to optimize paid media campaigns. Proficiency in digital advertising platforms such as Google Ads and Facebook Business Manager is essential. Familiarity with analytics tools such as Google Analytics and data visualization software will be required to effectively measure and report on campaign performance. Additional tools may include SEMrush, HubSpot, and marketing automation software to support lead generation and customer engagement efforts.

Ideal Candidates

An ideal candidate for the Senior Manager, Paid Media position at Freed will possess a blend of technical expertise, strategic thinking, and strong interpersonal skills. A successful candidate should be results-driven, with the ability to thrive in a fast-paced, dynamic environment. They should demonstrate a passion for innovation and a commitment to excellence, continually seeking to advance their skills and knowledge within the field. Moreover, the candidate should exhibit leadership qualities that inspire and engage team members towards achieving collective goals.