Senior Manager, Paid Media

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Written by AI from the job title and company, not by Golin, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Media at Golin is responsible for leading the strategic development and execution of paid media campaigns that effectively drive brand awareness and engagement. This role requires a deep understanding of the digital marketing landscape, alongside the ability to analyze performance metrics and optimize campaigns accordingly. The Senior Manager will collaborate closely with cross-functional teams to ensure that paid media initiatives align with business objectives and deliver on KPIs, while fostering strong relationships with clients to provide impeccable service and strategic insight.

Job Responsibilities

• Lead the development and implementation of innovative paid media strategies across various digital platforms.
• Manage a team of paid media specialists, providing mentorship and guidance to foster growth and expertise.
• Analyze campaign performance data and present actionable insights to improve future media strategies.
• Collaborate with account teams to ensure alignment of paid media tactics with client objectives and expectations.
• Monitor industry trends and emerging technologies to keep Golin at the forefront of digital marketing.
• Develop and maintain budgets, ensuring efficient allocation of resources to maximize ROI.
• Engage with vendors and partners to negotiate contracts and manage relationships for enhanced media opportunities.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field; a Master’s degree is a plus.
• Minimum of 7 years of experience in paid media management, with a focus on digital platforms.
• Proven track record of developing successful paid media strategies that exceed performance targets.
• Strong analytical skills, with proficiency in data interpretation and performance metrics.
• Deep knowledge of various paid media platforms including Google Ads, Facebook Ads, and LinkedIn Ads.
• Excellent leadership and team management skills, with a focus on fostering collaboration and growth.
• Outstanding verbal and written communication skills, with the ability to articulate complex strategies clearly.

Technologies & Tools

The Senior Manager, Paid Media is expected to utilize various technologies and tools including, but not limited to, Google Analytics, Google Ads, Facebook Business Manager, SEMrush, and other digital marketing automation software. Familiarity with social media management tools and CRM platforms will also be essential in managing campaigns and analyzing customer engagement effectively.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Media role will possess a combination of strategic thinking, creativity, and a results-oriented mindset. They should have a passion for digital marketing and an eagerness to stay ahead of industry trends. The ability to work collaboratively in a dynamic environment and inspire a team toward shared goals is crucial. Furthermore, candidates should demonstrate strong project management skills, along with the capability to adapt to rapidly changing priorities while maintaining a high standard of work.