Senior Manager, Paid Media

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Written by AI from the job title and company, not by Golin, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Paid Media at Golin will spearhead strategic paid media initiatives, designed to enhance client visibility and engagement across various digital platforms. This role requires a combination of strategic thinking, analytical expertise, and hands-on management to lead a talented team while optimizing campaigns and driving measurable results. The Senior Manager will collaborate closely with clients to understand their goals and objectives, developing tailored strategies that align with overall marketing efforts. This position also involves staying abreast of industry trends and continuously innovating to ensure competitive advantage in paid media.

Job Responsibilities

• Devise and implement comprehensive paid media strategies to achieve client objectives.
• Manage and optimize multi-channel campaigns, including PPC, display, and social media advertising.
• Analyze campaign performance metrics to provide recommendations for improvement and growth.
• Oversee budget allocation and spending across various media channels, ensuring optimal ROI.
• Lead, mentor, and develop the paid media team to enhance skills and drive performance.
• Conduct market research to identify trends, competitive landscape, and consumer behavior.
• Collaborate with cross-functional teams including creative, account management, and analytics.
• Present data-driven insights and campaign effectiveness to clients and internal stakeholders.
• Stay current with digital marketing trends and technologies to implement best practices.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s preferred.
• A minimum of 5 years of experience in paid media management with proven outcomes.
• Extensive knowledge of online marketing channels, tools, and trends.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Exceptional communication and presentation skills, both written and verbal.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools.
• Demonstrated ability to lead and manage teams effectively.

Technologies & Tools

The Senior Manager, Paid Media will utilize a variety of technologies and tools to facilitate campaign management and performance analysis. This includes Google Ads, Facebook Ads Manager, analytics platforms such as Google Analytics, and marketing automation tools. Familiarity with project management software and collaboration tools is also essential to coordinate effectively with team members and clients.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Media position possess a strategic mindset combined with a hands-on approach to campaign management. They demonstrate strong leadership skills and have a knack for analytical thinking driven by data. Successful candidates should be proactive, results-oriented, and able to thrive in a fast-paced, team-oriented environment. A passion for innovation in the digital marketing landscape and a commitment to achieving excellence will set the best candidates apart in this dynamic role at Golin.