Senior Manager, Paid Media

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Written by AI from the job title and company, not by iVisa, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Media at iVisa will play a pivotal role in optimizing our online marketing strategies. This position entails developing and overseeing comprehensive paid media campaigns across various platforms to enhance brand visibility and drive customer acquisition. The ideal candidate will be responsible for analyzing market trends, managing budgets, and leading a team of specialists to ensure the execution of innovative media strategies that align with our organizational objectives.

Job Responsibilities

• Develop and implement effective paid media strategies across platforms such as Google Ads, Facebook, and Instagram.
• Analyze campaign performance data to make data-driven decisions and optimize advertising efforts for maximum ROI.
• Manage a budget for paid media initiatives, ensuring optimal allocation and spend efficiency.
• Lead, mentor, and develop a team of paid media specialists and analysts.
• Collaborate with cross-functional teams, including content, design, and data analytics, to enhance campaign effectiveness.
• Stay abreast of industry trends and platform updates to ensure strategies are current and competitive.
• Conduct A/B testing and other experimentation to refine ad creative and targeting strategies.
• Regularly report on campaign performance, insights, and strategic recommendations to senior leadership.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• A minimum of 5-7 years of experience in paid media management, preferably in a supervisory or managerial role.
• Proven track record of managing significant marketing budgets and achieving measurable results.
• Strong analytical skills and proficiency with analytics tools such as Google Analytics and SEMrush.
• Expertise in digital advertising platforms including Google Ads, Bing Ads, and social media advertising.
• Excellent leadership and project management skills with the ability to work collaboratively.
• Strong communication skills, both written and verbal, to articulate strategies and insights effectively.

Technologies & Tools

The Senior Manager, Paid Media will utilize various technologies and tools essential for managing and analyzing advertising campaigns. Key tools include Google Ads for campaign execution, Google Analytics for performance measurement, SEMrush for SEO and paid search insights, and project management software such as Asana or Trello to track workflow and team collaboration. Familiarity with advanced Excel functions and dashboard tools like Tableau or Power BI will also be critical for data analysis and reporting.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset coupled with a hands-on approach to campaign management. They should demonstrate a deep understanding of digital marketing trends and the ability to adapt quickly to change. Strong interpersonal skills will be essential, as the role requires effective leadership and collaboration with diverse teams. An innovative spirit, coupled with a results-oriented focus, will ensure success in driving paid media growth initiatives at iVisa.