Senior Manager, Paid Search

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Written by AI from the job title and company, not by Amsive, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Paid Search at Amsive will be responsible for developing and leading high-impact paid search strategies to enhance our digital marketing initiatives. This role entails managing a team of digital marketing professionals, optimizing paid campaigns, and collaborating with cross-functional teams to achieve best-in-class results. The successful candidate will leverage analytical skills and industry knowledge to drive performance improvements and maximize ROI across all paid search channels.

Job Responsibilities

• Lead the planning, execution, and optimization of paid search campaigns across platforms such as Google Ads and Bing Ads.
• Manage a team of paid search specialists, providing guidance, mentorship, and actionable feedback.
• Analyze campaign performance data and generate insights to drive continuous improvement and strategic direction.
• Develop and implement bidding strategies, keyword research, and ad copy optimization to enhance campaign effectiveness.
• Coordinate with product, analytics, and creative teams to create integrated marketing strategies that align with overall business objectives.
• Monitor industry trends and competitor activities to identify opportunities for growth and innovation.
• Prepare and present performance reports, insights, and recommendations to stakeholders and senior management.
• Manage budgets effectively, ensuring optimal allocation of resources across campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• 5+ years of experience in digital marketing, with a focus on paid search management.
• Demonstrated success in managing large-scale paid search campaigns and teams.
• Proficiency in Google Ads, Bing Ads, and other relevant paid search platforms.
• Strong analytical skills and familiarity with analytics tools (Google Analytics, SEMrush, etc.).
• Excellent communication and presentation skills, with the ability to influence stakeholders.
• Results-oriented mindset with a proven track record of achieving measurable marketing outcomes.

Technologies & Tools

The Senior Manager, Paid Search will utilize a variety of technologies and tools to drive campaign success, including but not limited to Google Ads, Bing Ads, Google Analytics, SEMrush, and various bid management platforms. Proficiency in spreadsheet software such as Microsoft Excel or Google Sheets is essential for data analysis and reporting. Familiarity with A/B testing tools and conversion rate optimization platforms is also advantageous.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Search position is a strategic thinker with a passion for digital marketing and a proven ability to leverage data to inform decision-making. They should exhibit strong leadership qualities and be adept at fostering collaborative relationships within their team and across departments. The candidate will display adaptability to changing market conditions and trends, and possess an entrepreneurial spirit that drives innovative marketing solutions. Strong problem-solving skills and a commitment to achieving excellence in campaign performance are also critical attributes for this role.