Senior Manager, Paid Search

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Written by AI from the job title and company, not by Amsive, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search at Amsive will lead the development and execution of comprehensive paid search strategies to enhance online visibility and drive revenue growth. This highly skilled professional will oversee campaign management, optimization, and performance analysis across various digital platforms. The Senior Manager will collaborate with cross-functional teams to ensure alignment with overall marketing objectives, leveraging data-driven insights to maximize ROI and improve user engagement.

Job Responsibilities

• Develop and execute paid search strategies that align with organizational goals and target audience needs.
• Manage and optimize existing paid search campaigns across multiple platforms, including Google Ads and Bing Ads.
• Conduct thorough keyword research and competitive analysis to identify opportunities for campaign improvement.
• Monitor campaign performance and generate detailed reports, providing actionable insights and recommendations to stakeholders.
• Collaborate with internal teams to create engaging ad copy and landing pages that drive conversion rates.
• Manage budgets and bids effectively to ensure optimal spend and ROI.
• Stay updated on industry trends, tools, and techniques, proactively applying best practices to enhance campaign performance.
• Lead, mentor, and develop team members to cultivate a high-performance environment within the paid search department.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• Minimum of 5 years of experience in paid search marketing with a proven track record of successful campaign management.
• In-depth knowledge of SEM, PPC, and paid social strategies, with proficiency in Google Ads, Bing Ads, and various analytics tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams.
• Proficient in using spreadsheet applications for data analysis and budget management.
• Certifications in Google Ads and Google Analytics are highly desirable.

Technologies & Tools

The Senior Manager, Paid Search will utilize a variety of technologies and tools to execute campaigns effectively. This includes Google Ads, Bing Ads, Google Analytics, SEMrush, and other related platforms for keyword research, data analysis, and reporting. Familiarity with A/B testing software, bid management tools, and CRM systems will also be essential in optimizing campaigns and enhancing customer engagement.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Search position will possess a strategic mindset coupled with strong analytical capabilities. They will be results-driven, demonstrating an ability to thrive in a fast-paced, dynamic environment. A successful candidate will showcase exceptional leadership qualities, inspiring their team to achieve ambitious goals while fostering a collaborative and innovative atmosphere. Moreover, adaptability to changing trends in the digital marketing landscape, along with a keen attention to detail, will be critical attributes for this role.