Senior Manager, Paid Search

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Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Paid Search at dentsu will spearhead the strategic development and execution of paid search campaigns across various platforms, ensuring optimal performance and alignment with client goals. This role entails managing a team of paid search specialists while collaborating with cross-functional teams to drive digital marketing initiatives. The Senior Manager will leverage data-driven insights to optimize bidding strategies, keyword selection, and ad copy, ultimately contributing to the growth and success of client accounts.

Job Responsibilities

• Develop, implement, and oversee paid search strategy across multiple platforms, including Google Ads and Bing Ads.
• Manage a team of specialists in executing paid search campaigns, ensuring adherence to best practices and strategic objectives.
• Analyze campaign performance metrics and provide actionable insights to optimize overall search marketing efforts.
• Conduct keyword research, manage negative keywords, and refine bidding strategies to maximize ROI.
• Collaborate with client servicing teams to align campaign strategies with client business objectives.
• Stay abreast of industry trends, search engine updates, and competitive landscape to drive innovation.
• Prepare and present performance reports and strategic recommendations to clients and internal stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in paid search marketing, with at least 2 years in a managerial role.
• Proficient in paid search tools such as Google Ads, Bing Ads, Google Analytics, and various bid management software.
• Strong analytical skills, with the ability to derive insights from complex data and translate them into actionable strategies.
• Excellent communication skills, both verbal and written, with a proven ability to influence stakeholders.
• Experience with managing budgets and financial forecasting in a paid search context.

Technologies & Tools

The Senior Manager, Paid Search will utilize a variety of technologies and tools, including but not limited to Google Ads, Bing Ads, Google Analytics, SEMrush, and Excel. Familiarity with bid management solutions such as Marin Software or Kenshoo, along with project management tools like Asana or Trello, is essential for efficient workflow and campaign management.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Search position will display a blend of strategic vision and analytical prowess. They should be results-oriented and proactive, with a strong background in digital marketing. Excellent leadership qualities are essential, as the individual will manage a team and foster collaboration across departments. A deep understanding of the digital landscape, coupled with the ability to adapt to rapidly changing environments, will also characterize a successful candidate. Exceptional communication skills will enable them to effectively present insights and recommendations to clients and stakeholders.