Senior Manager, Paid Search

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Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search at dentsu will lead the strategy and execution of paid search campaigns across multiple clients, ensuring optimal performance and alignment with overall marketing objectives. This role will require a deep understanding of search engine marketing, innovative thinking to drive campaign creativity, and the ability to analyze performance metrics to inform budget and resource allocation. The successful candidate will work cross-functionally within a dynamic team, mentor junior staff, and collaborate with clients to achieve outstanding results.

Job Responsibilities

• Develop and implement comprehensive paid search strategies tailored to client goals and budgets.
• Oversee the execution and optimization of paid search campaigns across various platforms including Google Ads and Microsoft Ads.
• Conduct detailed keyword research and competitor analysis to inform campaign strategies.
• Monitor and analyze campaign performance, adjusting tactics based on performance data to maximize ROI.
• Collaborate with internal teams to align search strategies with broader marketing initiatives.
• Provide insightful reporting and presentations to clients, highlighting key performance indicators and strategic recommendations.
• Mentor and train junior team members to enhance their paid search expertise and client management skills.
• Stay updated with the latest industry trends, technologies, and best practices in search marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5+ years of experience in paid search management, ideally in an agency environment.
• Proven track record of managing large-scale paid search campaigns with strong performance results.
• Expertise in Google Ads, Microsoft Ads, and analytics tools such as Google Analytics.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills, with the ability to present data-driven recommendations to clients.
• Experience with budgeting and forecasting for paid search initiatives.

Technologies & Tools

The Senior Manager, Paid Search will utilize a range of technologies and tools to facilitate effective campaign management and performance analysis. Key tools include Google Ads for campaign execution, Google Analytics for performance tracking, SEMrush for competitive analysis, and various bid management platforms for optimizing search strategies. Familiarity with data visualization tools, such as Tableau or Data Studio, will also be an advantage to present insightful reports to clients.

Ideal Candidates

The ideal candidates for the Senior Manager, Paid Search position will possess strong analytical and problem-solving skills, combined with the creativity needed to drive successful search campaigns. They will be results-oriented, capable of working independently while also thriving in a collaborative team environment. A proactive approach to learning and adapting to new technologies, along with a passion for the evolving digital landscape, will further complement their ability to generate innovative solutions for clients. Exceptional communication skills are essential, enabling them to articulate complex strategies in an understandable manner to both technical and non-technical stakeholders.