Senior Manager, Paid Search

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Paid Search at dentsu will oversee the strategic development and execution of paid search marketing initiatives to optimize client campaigns and drive measurable results. This role will demand a thorough understanding of digital marketing, data analysis, campaign performance metrics, and innovative strategies that enhance the visibility and engagement of our clients' brands across search platforms. The successful candidate will lead a team of specialists, collaborate with cross-functional teams, and interact directly with clients to ensure successful campaign delivery and alignment with business objectives.

Job Responsibilities

• Develop and implement comprehensive paid search strategies that align with client objectives and budgetary constraints.
• Manage and mentor a team of paid search specialists, fostering a collaborative and innovative work environment.
• Analyze campaign performance data to provide actionable insights and optimize ongoing campaigns.
• Conduct regular audits of account performance and identify growth opportunities using industry best practices.
• Oversee the allocation of budgets and ensure maximum ROI for all paid search initiatives.
• Collaborate with cross-functional teams, including SEO, Content, and Analytics, to enhance the overall digital marketing strategy.
• Utilize various tools and platforms, including Google Ads and Bing Ads, for campaign management and optimization.
• Stay abreast of digital marketing trends, search engine algorithms, and advancements in paid search methodologies.
• Communicate effectively with clients, presenting campaign performance reports and strategic recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in digital marketing, with a strong emphasis on paid search.
• Demonstrated expertise in managing large-scale paid search campaigns with proven results.
• Strong analytical skills with proficiency in data analysis tools and platforms.
• Excellent leadership, team management, and communication skills.
• Experience with Google Ads, Bing Ads, and other PPC platforms.
• Knowledge of SEO principles and their impact on paid search strategies.

Technologies & Tools

The Senior Manager, Paid Search will utilize a variety of technologies and tools essential for successful campaign management and optimization. This includes, but is not limited to, Google Ads, Bing Ads, SEMrush, and various analytics platforms such as Google Analytics and Adobe Analytics. Familiarity with bid management tools and project management software will also play a critical role in the enhancement of operational efficiency and campaign tracking.

Ideal Candidates

The ideal candidate for this position will possess a combination of strategic thinking and creativity, enabling them to generate innovative solutions that drive client success. They should be results-oriented, adapting quickly to changing market trends and client needs. Strong interpersonal skills and the ability to collaborate effectively within a team environment are essential. Furthermore, a passion for digital marketing, coupled with a continuous drive for professional growth and development, will greatly contribute to the success of the candidate in this role.