Senior Manager, Paid Search

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Paid Search at dentsu will play a crucial role in driving and optimizing paid search campaigns across various client accounts. This position requires a strategic thinker who can lead a team to implement innovative search marketing strategies, enhance performance, and ensure client satisfaction. The individual will be responsible for managing budgets, analyzing data, and crafting comprehensive reports to present insights and growth opportunities. A blend of creativity and analytical expertise will be paramount for achieving exceptional results and fostering client relationships.

Job Responsibilities

• Develop and execute paid search strategies across multiple platforms to drive client growth.
• Manage and optimize campaign budgets, ensuring a strong ROI.
• Lead a team of paid search specialists, providing guidance and mentorship to enhance team performance.
• Analyze performance metrics and use data-driven insights to refine strategies and tactics.
• Conduct competitive analysis to identify trends and opportunities within the market.
• Prepare regular reports and presentations for clients, showcasing campaign performance and proposed optimizations.
• Collaborate with cross-functional teams to align search strategies with overall marketing objectives.
• Stay updated on industry trends, algorithms, and emerging technologies to maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in paid search marketing, with at least 2 years in a managerial role.
• Proficient in Google Ads, Bing Ads, and other search marketing platforms.
• Strong analytical skills with experience in data analysis tools (e.g., Google Analytics, SEMrush).
• Exceptional communication and presentation abilities.
• Proven track record of managing substantial budgets and achieving performance targets.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.

Technologies & Tools

The Senior Manager, Paid Search will predominantly work with a variety of technologies and tools that include, but are not limited to, Google Ads, Bing Ads, Google Analytics, SEMrush, and other programmatic advertising platforms. Familiarity with spreadsheet analysis tools (such as Microsoft Excel or Google Sheets) and reporting software will also be essential for effective campaign management and performance analysis.

Ideal Candidates

The ideal candidates for the Senior Manager, Paid Search position will possess strong leadership qualities, a results-driven mindset, and exceptional analytical capabilities. They should demonstrate a proactive approach to problem-solving and be skilled at implementing innovative strategies that resonate with client goals. A passion for search marketing, a thirst for learning, and an ability to adapt to an ever-evolving digital landscape will be essential in fostering success in this role. Strong interpersonal skills and a collaborative spirit are critical for building rapport with clients and team members alike.