Senior Manager, Paid Search

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Paid Search at dentsu will be responsible for developing and executing innovative paid search strategies to drive brand awareness and achieve client objectives. This role involves oversight of campaign performance, team leadership, budget management, and continuous optimization of campaigns. The ideal candidate will leverage data-driven insights to enhance campaign effectiveness while maintaining strong client relationships and meeting business goals.

Job Responsibilities

• Develop, implement, and manage paid search marketing strategies across various platforms.
• Monitor and analyze campaign performance and make data-driven recommendations for optimization.
• Lead a team of paid search specialists, providing guidance, training, and support to enhance their skills.
• Manage campaign budgets and ensure efficient allocation of resources to maximize ROI.
• Collaborate with cross-functional teams, including creative, analytics, and account management, to drive integrated campaign success.
• Conduct keyword research, competitive analysis, and audience targeting to inform campaign strategies.
• Stay updated on industry trends, emerging technologies, and regulatory changes affecting paid search marketing.
• Prepare and present performance reports and insights to clients and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in paid search marketing, with at least 2 years in a managerial role.
• Proven track record of managing successful paid search campaigns across various platforms, including Google Ads and Bing Ads.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Excellent leadership and team management skills, with a focus on mentorship and development.
• Exceptional communication and presentation skills, both written and verbal.
• Proficiency in digital marketing tools and analytics platforms, such as Google Analytics, SEMrush, or similar.

Technologies & Tools

The role of Senior Manager, Paid Search will involve the use of several technologies and tools, including but not limited to Google Ads, Microsoft Advertising, Google Analytics, SEMrush, Ahrefs, and various bid management tools. Familiarity with CRM platforms and project management software will also be beneficial to streamline workflows and maintain effective communication.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Search position will possess a strategic mindset coupled with a creative approach to problem-solving. They will be results-oriented, with a strong focus on data analysis and performance metrics. Excellent interpersonal skills are essential, as building relationships with clients and team members is paramount. Additionally, a passion for keeping up with the latest trends in digital marketing and paid search will contribute to their ongoing success in this dynamic environment.