Senior Manager, Paid Search

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Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search at dentsu is responsible for developing and executing comprehensive paid search strategies that drive measurable results for our clients. This role involves leading a team of digital marketing professionals, managing budgets, analyzing performance metrics, and collaborating with cross-functional teams to optimize campaign effectiveness. The Senior Manager will ensure that all campaigns align with client objectives and industry best practices, while staying abreast of the latest trends and technologies in digital marketing.

Job Responsibilities

• Develop and implement paid search strategies to achieve client objectives and KPIs.
• Manage and optimize paid search campaigns across multiple platforms, including Google Ads and Bing Ads.
• Oversee budget allocation and performance analysis to ensure maximum ROI.
• Lead and mentor a team of search marketing specialists, fostering professional development and skill enhancement.
• Collaborate with analytics and reporting teams to create detailed performance reports and actionable insights.
• Stay updated on industry trends, algorithms, and best practices to advise clients effectively.
• Communicate results, strategic recommendations, and insights to clients in a clear and actionable manner.
• Coordinate with creative teams to develop compelling ad copy and landing page optimization strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing with a focus on paid search.
• Proven track record of managing successful paid search campaigns and achieving established KPIs.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and other relevant tools.
• Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly.
• Leadership experience in managing a team and driving team performance.
• Certifications in Google Ads and Bing Ads are preferred.

Technologies & Tools

The Senior Manager, Paid Search will utilize a variety of technologies and tools to optimize campaigns and analyze performance. This includes, but is not limited to, Google Ads, Bing Ads, Google Analytics, SEMrush, and various ad management platforms. Proficiency with spreadsheet software such as Microsoft Excel or Google Sheets is also essential for data analysis and reporting.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Search position will demonstrate a combination of strategic thinking, analytical prowess, and a passion for digital marketing. They possess strong leadership qualities, with the ability to inspire and manage a diverse team. A proactive attitude towards problem-solving and the ability to adapt to changing market conditions are essential. Successful candidates will also exhibit effective communication skills and a commitment to delivering exceptional service to clients.