Senior Manager, Paid Search Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search Marketing at Upwork is responsible for leading the strategy, execution, and optimization of paid search marketing initiatives across various platforms. This role will involve managing a team of digital marketing professionals, overseeing budget allocations, and ensuring the achievement of key performance indicators (KPIs). The successful candidate will leverage analytical skills to drive decision-making processes and enhance the overall performance of paid search campaigns, while collaborating closely with cross-functional teams to align marketing strategies with business objectives.

Job Responsibilities

• Develop and implement comprehensive paid search marketing strategies that align with Upwork’s overall business goals.
• Manage and lead a team of search marketing specialists to execute, optimize, and report on paid search campaigns.
• Oversee budget management, ensuring effective allocation and optimization of expenditures across campaigns to maximize ROI.
• Conduct detailed keyword research and competitive analysis to inform campaign strategy and generate effective ad copy.
• Utilize performance data and analytics to create insights and recommendations for continuous improvement of search marketing efforts.
• Collaborate with product, content, and design teams to ensure alignment in messaging and branding across all paid search initiatives.
• Stay up-to-date with industry trends and emerging technologies to ensure Upwork remains competitive in paid search marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of proven experience in paid search marketing, preferably in a managerial or strategic role.
• Strong understanding of PPC advertising platforms, including Google Ads and Bing Ads.
• Proficient in data analysis tools and technologies, such as Google Analytics and search engine optimization (SEO) practices.
• Excellent leadership skills with the ability to inspire, mentor, and develop team members.
• Exceptional communication and interpersonal skills, with a strong ability to work collaboratively across multidisciplinary teams.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize a variety of technologies and tools essential for campaign management and performance analytics. Key tools include Google Ads, Bing Ads, Google Analytics, SEMrush, and various A/B testing platforms. Familiarity with CRM systems and marketing automation tools may also be beneficial for driving integration across marketing channels.

Ideal Candidates

The ideal candidates for this position will possess a strategic mindset with a keen eye for detail, who demonstrates a data-driven approach to decision-making in digital marketing. They should have outstanding problem-solving capabilities and be adaptable to changing priorities in a fast-paced environment. Strong communication and leadership skills, along with a collaborative spirit, are essential for success in this role, as the candidate will actively engage with various stakeholders to drive marketing success at Upwork.