Senior Manager, Paid Search Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search Marketing at Upwork is responsible for developing and optimizing paid search campaigns that drive engaging traffic and generate profitable conversions. Utilizing advanced analytical skills, this role entails strategic planning and execution of marketing initiatives while ensuring alignment with Upwork's growth objectives. The ideal candidate will leverage their expertise in digital marketing and paid search to enhance brand visibility, manage budgets, and lead a team towards achieving exceptional performance metrics.

Job Responsibilities

• Design, implement, and optimize paid search campaigns across various platforms, including Google Ads and Bing Ads, to maximize ROI.
• Conduct extensive market research and keyword analysis to identify opportunities for traffic generation and conversion improvement.
• Monitor and analyze campaign performance metrics using tools such as Google Analytics and other data analytics platforms.
• Collaborate with cross-functional teams, including Product Marketing, Creative, and Data Analytics, to integrate paid search strategies with broader marketing efforts.
• Develop and manage budgets for paid search initiatives, ensuring responsible allocation of resources.
• Lead, mentor, and develop a team of search marketing professionals, promoting ongoing education and professional growth.
• Stay updated on industry trends and developments in paid search marketing and digital advertising technologies.
• Report regularly on campaign performance and strategies, presenting complex data in an understandable format for stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• A minimum of 5 years of experience in digital marketing, with at least 3 years focused on paid search marketing.
• Demonstrated expertise in managing large-scale paid search accounts, preferably in a technology or e-commerce environment.
• Strong analytical skills with proficiency in data-driven decision-making and performance metrics analysis.
• Experience using analytics and attribution tools, such as Google Ads, Google Analytics, and Tableau.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across various teams.
• Proficient in using various software applications and tools relevant to digital marketing.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize a variety of technologies and tools to execute their responsibilities effectively. Key platforms include Google Ads for campaign management, Google Analytics for performance tracking and analysis, and various marketing automation tools for optimization. Familiarity with bid management software and customer relationship management (CRM) systems will also be valuable in enhancing campaign effectiveness and reporting accuracy.

Ideal Candidates

Ideal candidates for this position exhibit a profound passion for digital marketing coupled with a strong analytical mindset. They possess excellent problem-solving capabilities and are adept at translating data into actionable strategies. A collaborative spirit and the ability to lead and inspire a team are crucial, as is the capacity to remain adaptable in a fast-paced, evolving environment. Additionally, a successful candidate showcases strong communication skills and maintains an ongoing eagerness to learn about the latest trends in the digital marketing landscape.