Senior Manager, Paid Search Marketing

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Job Overview

The Senior Manager, Paid Search Marketing at Upwork will play a pivotal role in driving the strategic direction and execution of paid search marketing initiatives. This position involves overseeing the development and optimization of paid search campaigns, managing a dedicated team, and analyzing metrics to enhance performance and ROI. The ideal candidate will collaboratively work across departments to align marketing strategies with business objectives while mentoring team members and fostering a high-performance culture within the organization.

Job Responsibilities

• Develop and execute comprehensive paid search strategies that align with overall marketing objectives.
• Manage a team of paid search specialists, providing guidance, mentorship, and performance evaluation.
• Conduct thorough analyses of campaign performances and metrics to optimize ROI and effectiveness.
• Collaborate with cross-functional teams to ensure cohesive integrated marketing strategies.
• Monitor and adjust bidding strategies to maximize budget efficiency and improve ad visibility.
• Stay current with industry trends, technologies, and best practices to maintain a competitive edge.
• Prepare and present performance and strategy reports to senior management and stakeholders.
• Oversee keyword research and account structure to drive maximum search traffic and conversions.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
• Minimum of 5+ years of experience in search marketing, with 2+ years in a managerial role.
• Proficient in Google Ads, Bing Ads, and other paid search platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Demonstrated expertise in budget management and campaign optimization techniques.
• Excellent communication and interpersonal skills for team management and collaboration.
• Proficiency in using marketing tools such as Google Analytics, SEMrush, and other reporting tools.

Technologies & Tools

This position will utilize a variety of technologies and tools integral to managing paid search campaigns effectively. Key tools include Google Ads and Bing Ads for campaign management, Google Analytics for data analysis, SEMrush for keyword research, and various project management tools to facilitate team collaboration. Familiarity with advanced Excel functions and data visualization software is also beneficial.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Search Marketing position possesses a blend of analytical acumen and creative strategy development capabilities. They will demonstrate adaptability to rapidly changing digital landscapes and possess a strong passion for driving measurable results. A successful candidate will also be a natural leader, inspiring their team while effectively communicating across various business functions, ensuring alignment and cooperative efforts towards common goals.