Senior Manager, Paid Search Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search Marketing at Upwork plays a pivotal role in driving our digital marketing strategies to enhance brand visibility, attract new customers, and increase revenue through effective paid search campaigns. This position entails the development, execution, and optimization of innovative online marketing initiatives across various search platforms, utilizing data insights and industry trends to achieve KPIs. The Senior Manager will lead a team, collaborate with cross-functional departments, and manage budgets effectively to ensure the company's goals in paid search marketing are met efficiently and strategically.

Job Responsibilities

• Develop and implement comprehensive paid search strategies aligned with overall marketing goals.
• Oversee daily operations of paid search campaigns across various platforms such as Google Ads, Bing Ads, and more.
• Conduct regular performance analysis and reporting to identify areas for improvement and growth.
• Manage budget allocation and spending across different campaigns, ensuring optimal ROI.
• Lead and mentor a team of paid search specialists, fostering skill development and professional growth.
• Stay updated on industry trends and changes to search engine algorithms that impact paid search efforts.
• Collaborate with analytics and SEO teams to enhance search strategies and share insights.
• Present results and strategy recommendations to senior leadership and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in paid search marketing with at least 2 years in a managerial role.
• Proven track record of managing multi-million dollar PPC budgets successfully.
• Extensive knowledge of PPC tools and platforms, including Google Ads, Bing Ads, and analytics software.
• Strong analytical skills with the ability to interpret data to drive decisions and strategy.
• Excellent communication and leadership skills to engage with teams and stakeholders.
• Certification in Google Ads and/or other relevant PPC certifications is highly advantageous.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize a variety of technologies and tools to optimize paid search efforts. Proficient use of platforms like Google Ads and Bing Ads is essential for campaign management. Additionally, tools such as SEMrush, Ahrefs, or similar for keyword research and competitive analysis, along with Google Analytics for tracking and analytics, will be extensively used. Experience with reporting software and data visualization tools is also advantageous for effective data presentation.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Search Marketing position will possess a blend of strategic vision and advanced analytical capability, enabling them to translate insights into actionable plans. They will demonstrate a strong leadership quality, inspiring their team to excel while fostering an innovative workplace culture. Candidates should be proactive problem solvers with excellent communication skills and the ability to thrive in a fast-paced environment. Being detail-oriented with a deep understanding of the digital marketing landscape will further distinguish candidates as they aim to push Upwork’s paid search marketing to new heights.