Senior Manager, Paid Search Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search Marketing at Upwork will be responsible for developing and executing comprehensive paid search strategies to maximize return on investment (ROI) and drive user acquisition across various platforms. This role entails overseeing campaign management, budget allocation, and extensive performance analysis to ensure optimal results. The Senior Manager will lead a team of marketing professionals, fostering collaboration and innovation while aligning marketing strategies with Upwork's business objectives.

Job Responsibilities

• Develop and implement paid search marketing strategies that drive engagement and conversions.
• Manage the overall paid search budget, ensuring efficient allocation and tracking of expenditures.
• Conduct regular performance analysis and reporting, adjusting tactics based on data-driven insights.
• Lead, mentor, and motivate a team of paid search specialists to achieve departmental goals.
• Collaborate with cross-functional teams, including SEO, content, and analytics, to create a unified marketing strategy.
• Stay abreast of industry trends and competitor activity, adapting strategies as necessary to maintain a competitive edge.
• Conduct A/B testing and other experimentations to optimize ad copy, landing pages, and targeting.
• Oversee the development of creative assets in partnership with design teams to enhance campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• Minimum of 5 years of experience in paid search marketing, with a proven track record of successful campaigns.
• Strong proficiency in Google Ads, Bing Ads, and other paid search platforms.
• Excellent analytical skills, with proficiency in analytics tools such as Google Analytics and Excel.
• Experience in budget management and financial forecasting.
• Strong leadership and team management capabilities.
• Effective communication skills, with the ability to present ideas and reports clearly.
• Knowledge of SEO and content marketing principles is an advantage.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize a variety of technologies and tools to enhance marketing efforts. Key tools include Google Ads, Bing Ads, SEMrush, Google Analytics, and various A/B testing platforms. Familiarity with CRM software and project management tools such as Asana or Trello will also be beneficial for effective collaboration and tracking campaign progress.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Search Marketing role at Upwork are proactive and results-oriented individuals who thrive in a fast-paced, dynamic environment. They possess strong leadership skills, fostering a collaborative team atmosphere, and are highly analytical, capable of interpreting complex data to inform strategy. The ideal candidate is also innovative, with a passion for exploring new techniques and technologies to enhance campaign performance, while maintaining a customer-centric approach to marketing.