Senior Manager, Paid Search Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search Marketing at Upwork will be responsible for leading the strategic direction and execution of paid search campaigns to enhance brand awareness and drive acquisition. This role entails managing a high-performing team, optimizing marketing spend, and leveraging data analytics to achieve targeted marketing objectives. The ideal candidate will possess a deep understanding of digital marketing trends, a commitment to continuous improvement, and the ability to collaborate across teams to propel Upwork’s growth in a competitive landscape.

Job Responsibilities

• Develop and execute comprehensive paid search strategies to align with Upwork's overall marketing goals.
• Monitor and analyze campaign performance, providing actionable insights for continuous optimization.
• Lead a team of paid search specialists, fostering professional development and promoting best practices.
• Collaborate with cross-functional teams, including content, SEO, and analytics, to ensure cohesive marketing efforts.
• Manage the paid search budget effectively, ensuring maximum ROI and allocation of resources.
• Stay abreast of industry trends, emerging technologies, and competitive landscape to inform strategic recommendations.
• Prepare and present reports to stakeholders regarding campaign performance, challenges, and future strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in paid search marketing, with at least 2 years in a leadership role.
• Proven track record of managing successful paid search campaigns across multiple platforms.
• Strong analytical skills with proficiency in using analytics tools such as Google Analytics, SEMrush, or similar.
• Excellent communication and interpersonal skills, with the ability to articulate ideas clearly.
• Technical proficiency in Microsoft Excel and other data analysis tools.
• Certifications in Google Ads or similar platforms are highly desirable.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize various technologies and tools, including Google Ads, Bing Ads, Google Analytics, SEMrush, and Excel for data analysis. Familiarity with advertising management platforms and data visualization tools will also be beneficial in streamlining campaign processes and reporting insights effectively.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Search Marketing position will possess strong leadership qualities, a strategic mindset, and a results-driven approach. They will exhibit a deep passion for digital marketing, an analytical temperament to thrive in a data-centric environment, and a collaborative spirit to work effectively with various teams. The successful candidate will demonstrate adaptability in a fast-paced setting, a commitment to professional growth, and the ability to inspire and mentor team members towards achieving excellence.