Senior Manager, Paid Search Marketing

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Job Overview

The Senior Manager, Paid Search Marketing at Upwork will play a pivotal role in driving customer acquisition and revenue through strategic oversight of the paid search marketing initiatives. This position requires a results-oriented leader who will develop, implement, and optimize campaigns across various platforms. The successful candidate will work collaboratively with cross-functional teams to establish the vision for paid search advertising while leveraging analytics to inform budget allocation and performance enhancements.

Job Responsibilities

• Develop and execute comprehensive paid search marketing strategies to optimize customer acquisition and enhance company revenue.
• Lead the management of PPC campaigns on various platforms such as Google Ads, Bing Ads, and social media.
• Conduct keyword research and identify new opportunities for optimization and expansion.
• Analyze campaign performance metrics and adjust strategies accordingly to maximize ROI.
• Collaborate with creative teams to develop compelling ad copy and landing pages that align with brand messaging.
• Manage budgets and forecasts while providing insights on spending and financial performance to stakeholders.
• Regularly report on campaign performance and provide actionable insights and recommendations to senior leadership.
• Stay updated on industry trends, algorithms, and best practices to ensure cutting-edge campaign strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in paid search marketing with a strong focus on strategy and leadership.
• Proven track record of managing large-scale PPC campaigns with demonstrable results in revenue growth.
• Expertise in analytics tools such as Google Analytics, SEMrush, and other data-driven marketing software.
• Strong analytical skills with the ability to derive actionable insights from complex data sets.
• Excellent verbal and written communication skills, with experience presenting to senior management.
• Demonstrated ability to work in a fast-paced environment and lead cross-functional teams effectively.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize an array of technologies and tools to analyze performance and enhance campaign effectiveness. These include Google Ads, Bing Ads, Google Analytics, SEMrush, keyword research tools, ad copywriting software, and marketing automation platforms. Familiarity with A/B testing tools and dashboard reporting tools will also be crucial in making informed, data-driven decisions.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Search Marketing position possess a combination of strong analytical thinking and creativity. They demonstrate leadership capabilities, motivating and inspiring team members towards achieving common objectives. The successful individual thrives on data-driven decision-making, exhibits resilience in a dynamic environment, and possesses the ability to communicate effectively across all levels of the organization. Additionally, they should have a passion for continuous learning and professional growth within the digital marketing landscape.