Senior Manager, Paid Search Marketing

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Job Overview

The Senior Manager, Paid Search Marketing at Upwork will be responsible for leading and optimizing our paid search initiatives across various platforms. This role requires an analytical mindset and strategic foresight to maximize ROI on ad spend while ensuring alignment with broader marketing objectives. Through comprehensive data analysis and a keen understanding of industry trends, the Senior Manager will drive innovative campaigns, mentor team members, and collaborate with cross-functional teams to achieve business goals.

Job Responsibilities

• Develop and execute comprehensive paid search strategies that align with Upwork's marketing objectives.
• Analyze performance data to derive actionable insights and optimize campaigns for maximum ROI.
• Manage budgets and allocate resources effectively across multiple campaigns.
• Collaborate with creative teams to design compelling ad copy and landing pages that enhance user engagement.
• Conduct regular competitor analysis to stay abreast of industry trends and best practices in paid search.
• Mentor and guide a team of marketing professionals, fostering a culture of continuous learning and improvement.
• Report on key performance indicators and provide strategic recommendations to senior management.
• Utilize A/B testing methodologies to refine targeting and improve ad performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 5 years of experience in paid search marketing, with at least 2 years in a managerial role.
• Proven track record of managing substantial PPC budgets and achieving target metrics.
• Strong analytical skills, with proficiency in data analysis and performance reporting tools.
• Expertise in Google Ads, Bing Ads, and related advertising platforms.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize a variety of technologies and tools, including Google Ads, Bing Ads, Google Analytics, SEMrush, and Excel for data analysis. Familiarity with A/B testing platforms and CRM systems is also essential for effective campaign optimization and management.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset paired with an analytical approach to problem-solving. They should also display strong leadership capabilities, with a passion for mentoring and empowering team members. A successful candidate will be adaptable to change and motivated by performance metrics while maintaining a collaborative attitude within a diverse team environment.