Senior Manager, Paid Search Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search Marketing at Upwork will be responsible for leading the paid search strategy and execution, driving enhanced performance across various platforms. This role entails overseeing a team of marketing professionals, managing multi-million-dollar budgets, and optimizing campaigns to maximize return on investment. The Senior Manager will collaborate closely with cross-functional teams to ensure alignment of marketing objectives with overall business goals while continuously analyzing and reporting on campaign effectiveness to make data-driven decisions.

Job Responsibilities

• Develop and implement comprehensive paid search marketing strategies to drive traffic, conversions, and brand awareness.
• Oversee the day-to-day management of paid search campaigns across platforms such as Google Ads and Bing Ads.
• Monitor, analyze, and report on performance metrics, utilizing insights to optimize campaign effectiveness.
• Lead a team of paid search specialists, providing mentorship and support in their professional development.
• Collaborate with the data analytics team to analyze user behavior and trends, making recommendations to enhance marketing efforts.
• Manage and allocate multi-million-dollar budgets efficiently to maximize ROI and achieve company goals.
• Stay abreast of industry trends, competitor activities, and statewide innovations to enhance strategic offerings.
• Coordinate with other marketing channels to ensure integrated messaging and achieve overall marketing objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• 8+ years of experience in paid search marketing, with at least 5 years in a managerial role.
• Proven track record of managing multi-million-dollar paid search budgets with measurable results.
• Expert knowledge of PPC platforms, including Google Ads, Bing Ads, and related tools.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics and Excel.
• Excellent leadership and team management skills, with a focus on mentorship and team development.
• Exceptional written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize a variety of technologies and tools essential for performance marketing. Key platforms include Google Ads, Bing Ads, Google Analytics, and third-party reporting and analysis tools. Knowledge of marketing automation software, A/B testing tools, and bid management systems will be vital for effectively optimizing campaigns and tracking performance metrics.

Ideal Candidates

Ideal candidates for this position will possess strong strategic thinking and creative problem-solving abilities. They should exhibit a results-driven mindset, demonstrates an unwavering commitment to achieving performance goals, and possess a detail-oriented approach to analyzing campaigns. Exemplary communication and interpersonal skills are necessary for presenting strategies effectively and collaborating with diverse teams. A passion for data and continuous learning, along with a proactive attitude, will distinguish exceptional candidates in the competitive landscape of paid search marketing.