Senior Manager, Paid Search Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Senior Manager of Paid Search Marketing at Upwork, you will lead the strategy and execution of our paid search initiatives, driving high-quality traffic and conversions across various digital platforms. You will be responsible for overseeing campaign performance, optimizing bids, and allocating budget effectively to maximize return on investment. In this pivotal role, you will collaborate closely with cross-functional teams to align marketing strategies with business goals, utilizing data-driven insights to inform decision-making and elevate Upwork's market presence.

Job Responsibilities

• Develop and execute comprehensive paid search strategies that align with overall marketing objectives.
• Manage and optimize multiple paid search campaigns to enhance performance and achieve key business metrics.
• Conduct in-depth analysis of campaign performance and provide actionable insights to optimize PPC initiatives.
• Oversee budget management, ensuring optimal allocation and spend across campaigns for maximum ROI.
• Lead A/B testing efforts to enhance ad copy, landing pages, and bidding strategies.
• Collaborate with analytics and product teams to integrate tracking systems and measure campaign effectiveness.
• Stay abreast of industry trends, innovations, and best practices in paid search marketing.
• Mentor and develop junior team members by providing guidance and feedback.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• A minimum of 5 years of experience in digital marketing with a focus on paid search.
• Proven track record of managing large-scale paid search campaigns with measurable outcomes.
• Expertise in Google Ads, Bing Ads, and other paid search platforms.
• Strong analytical skills and proficiency in analytics tools such as Google Analytics, SEMrush, or similar.
• Excellent communication skills, both written and verbal, with the ability to present complex information clearly.
• Leadership experience or demonstrated capability in managing a team.

Technologies & Tools

This position utilizes a range of technologies and tools critical for managing and analyzing paid search campaigns effectively. Familiarity with Google Ads, Bing Ads, and third-party bidding tools will be essential. Additionally, the role requires proficiency in web analytics platforms such as Google Analytics, along with Excel for data manipulation and reporting. Familiarity with marketing automation software and CRM systems can further enhance campaign efficiency and insights.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Search Marketing position is a strategic thinker with a results-driven mindset. This individual is analytical and data-oriented, enabling them to extract meaningful insights from performance metrics to inform decision-making. A proven leader, they possess strong people management skills, fostering an environment of collaboration and innovation within their team. Furthermore, they demonstrate adaptability to fast-paced environments, staying proactive in optimizing campaigns and leveraging market trends to maintain a competitive edge.