Senior Manager, Paid Search Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search Marketing at Upwork will be responsible for developing and executing paid search strategies that align with the company’s growth objectives. This role involves managing a high-performing team, optimizing marketing campaigns, analyzing performance metrics, and collaborating with cross-functional teams to boost brand visibility and lead generation. The ideal candidate will possess a strong analytical mindset and a deep understanding of the search marketing landscape, ensuring that campaign budgets are efficiently utilized to drive maximum ROI.

Job Responsibilities

• Develop and implement comprehensive paid search strategies to meet company growth targets.
• Manage a team of paid search specialists, providing guidance and mentorship for continuous improvement.
• Conduct in-depth market and competitor analysis to inform campaign adjustments and optimize performance.
• Oversee budget management and allocation to maximize ROI across all paid search initiatives.
• Analyze performance data and provide actionable insights to stakeholders through regular reporting.
• Collaborate with the marketing team to ensure alignment of paid search efforts with overall marketing strategies.
• Stay updated on industry trends and emerging technologies to keep Upwork at the forefront of paid search marketing.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5+ years of experience in paid search marketing, with at least 2 years in a management role.
• Proficient in Google Ads and Bing Ads, as well as analytics tools such as Google Analytics.
• Strong understanding of keyword research, A/B testing, and conversion rate optimization.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Proven track record of managing large-scale advertising budgets effectively.
• Strong communication and leadership skills to drive team performance.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize a variety of technologies and tools to enhance marketing efforts. These include Google Ads, Bing Ads, SEMrush, Google Analytics, and various A/B testing tools to evaluate and improve campaign performance. Additionally, project management software and CRM systems may also be used to manage workflows and client interactions effectively.

Ideal Candidates

Successful candidates will demonstrate a proactive attitude and a strategic mindset, coupled with strong leadership qualities to inspire and manage a team effectively. They will possess excellent communication skills, both verbal and written, ensuring clear articulation of strategies and results to stakeholders. An analytical thinker who is able to thrive in a fast-paced environment and adapt to changing market conditions will excel in this role. A passion for digital marketing and a desire to drive innovative campaigns are essential attributes for the ideal candidate.