Senior Manager, Paid Search Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search Marketing at Upwork will be a strategic leader responsible for overseeing and optimizing the company's paid search campaigns. This role involves managing a dedicated team, setting performance targets, analyzing market trends, and developing innovative strategies to maximize ROI. The ideal candidate will collaborate with cross-functional teams to ensure alignment with broader business goals and drive high-impact marketing initiatives that enhance Upwork's online presence.

Job Responsibilities

• Lead and develop a high-performing team focused on paid search marketing strategies.
• Create, implement, and optimize comprehensive paid search campaigns across various digital platforms.
• Analyze performance metrics and report insights to inform strategic decisions and budget allocation.
• Conduct A/B testing and implement data-driven strategies to improve campaign performance.
• Collaborate with the creative and content teams to develop compelling ad copy and landing pages.
• Stay up-to-date with industry trends, search engine algorithms, and new features across platforms.
• Manage relationships with external vendors and tools to enhance paid search capabilities.
• Develop training programs for team members to ensure skill enhancement and knowledge sharing.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• A minimum of 5 years of experience in digital marketing, with a focus on paid search management.
• Proven track record of managing high-budget paid search campaigns with measurable results.
• Strong analytical and quantitative skills with experience in Google Analytics, Google Ads, and other SEM tools.
• Excellent leadership and people management skills, fostering a collaborative team environment.
• Effective communication skills, capable of presenting insights and strategies to stakeholders.
• Familiarity with SEO principles and organic search marketing is a plus.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize various technologies and tools to effectively manage and optimize campaigns. This includes Google Ads, Bing Ads, Google Analytics, SEMrush, and data visualization tools such as Tableau. Familiarity with marketing automation platforms and customer relationship management (CRM) systems will also be beneficial to streamline processes and enhance campaign performance.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Search Marketing position is a results-driven professional with a strong analytical mindset and a passion for digital marketing. They should possess exceptional leadership qualities, enabling them to inspire and guide their team toward achieving collective goals. A proactive approach to problem-solving, combined with adaptability and creativity in campaign strategies, will make an ideal fit for Upwork's dynamic environment. Additionally, the candidate should exhibit excellent communication skills for effective collaboration across various departments.