Senior Manager, Paid Search Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Paid Search Marketing at Upwork will be responsible for leading and optimizing the paid search strategy to drive customer acquisition and revenue growth. This role involves overseeing the development and execution of high-impact PPC campaigns, managing budgets, and utilizing data-driven insights to enhance performance across various platforms. Collaboration with cross-functional teams and regular assessments of campaign effectiveness will be essential in ensuring the alignment of marketing objectives with overall business goals.

Job Responsibilities

• Develop and implement comprehensive paid search marketing strategies to achieve business objectives.
• Manage and optimize PPC campaigns across platforms such as Google Ads and Bing Ads, ensuring maximum ROI.
• Conduct thorough keyword research and competitive analysis to identify opportunities and threats in the marketplace.
• Analyze performance data to assess campaign effectiveness and make informed recommendations for improvements.
• Collaborate with the analytics team to utilize data insights for informed decision-making.
• Monitor industry trends and accessibility metrics to adjust strategies in line with best practices.
• Oversee budget management, allocation, and forecasting for paid search initiatives.
• Provide regular reports to senior leadership on campaign performance and strategic updates.
• Supervise and mentor a team of paid search specialists, ensuring adherence to best practices and ongoing professional development.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in digital marketing, with at least 3 years focused on paid search marketing.
• Proven track record of managing multimillion-dollar PPC budgets with demonstrable ROI.
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics and Excel.
• Experience with bid management tools and paid search platforms.
• Exceptional leadership and communication skills, both verbal and written.
• Ability to work collaboratively in a cross-functional team environment.
• Strong attention to detail and ability to manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize a variety of technologies and tools to enhance campaign performance and reporting. Key technologies include Google Ads, Bing Ads, Google Analytics, SEMrush, and Adobe Analytics, in addition to project management and collaboration tools such as Trello and Slack. Familiarity with bid management platforms and automation tools for PPC will also be essential for effective management.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Search Marketing role at Upwork will possess a deep understanding of digital marketing principles, especially in paid search. They should demonstrate innovative thinking, strategic planning capabilities, and the ability to adapt quickly in a fast-paced environment. Strong interpersonal skills and a passion for driving measurable results are crucial, as is the ability to lead a team towards achieving high-performance outcomes. The candidate should also be an effective communicator, able to present complex ideas clearly to both technical and non-technical stakeholders.