Senior Manager, Paid Search

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Written by AI from the job title and company, not by Media.Monks, so some details may not match this job. The employer's own page has the real description.

Overview

Media.Monks is seeking a Senior Manager, Paid Search to lead our innovative paid search strategies and drive performance across multiple channels. This role will involve developing and overseeing campaign strategies, managing client relationships, analyzing performance metrics, and leading a team of specialists. The ideal candidate will combine a deep understanding of SEM best practices with strong analytical skills, ensuring our clients achieve their digital marketing objectives efficiently and effectively.

Job Responsibilities

• Develop and implement comprehensive paid search strategies to increase client ROI.
• Manage and optimize PPC campaigns across multiple platforms, including Google Ads and Bing Ads.
• Conduct in-depth keyword research and competitive analysis to identify opportunities for growth.
• Lead and mentor a team of SEM specialists to ensure high performance and skill development.
• Analyze campaign performance metrics and generate detailed reports for clients and stakeholders.
• Collaborate with cross-functional teams including content, design, and analytics to enhance overall campaign effectiveness.
• Stay updated with industry trends and best practices to continuously refine paid search approaches.
• Manage client relationships and serve as the primary point of contact for all paid search inquiries.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• A minimum of 5 years of experience in paid search marketing with a proven track record of successful campaign management.
• Strong proficiency in Google Ads, Bing Ads, and Google Analytics.
• Excellent analytical skills with the ability to interpret data and translate findings into actionable insights.
• Experience in team leadership and management within a digital marketing environment.
• Outstanding communication and presentation skills, both written and verbal.
• Certifications in Google Ads and Analytics are preferred.

Technologies & Tools

In this position, the Senior Manager, Paid Search will utilize a variety of technologies and tools to optimize campaign performance. Candidates should be proficient in Google Ads, Bing Ads, and Google Analytics, as well as have familiarity with keyword research tools such as SEMrush and Ahrefs. Additionally, experience with bid management platforms and data visualization tools such as Tableau or Google Data Studio will be advantageous.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Search role at Media.Monks will possess a combination of strategic thinking and creativity. They should be results-oriented with strong leadership qualities, able to inspire their team while effectively managing client expectations. A deep passion for digital marketing, alongside a commitment to continuous learning and adaptation, is crucial for success in this fast-paced and ever-evolving industry.